Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything! 

You'll figure out how to: 

• Drill down on your benefits using the 5 whys framework
• Prepare for a pitch or funder meeting and highlight the impact as well as better understand what your potential client/donor motivation
• Write better copy on your website, fundraising pages, or emails to underscore the benefits of your programs

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I'm sharing actual stories and a behind-the-scenes look at the curriculum, results, and framework of my course, Amplify Social Impact, in today's episode.
 
Amplify Social Impact solves the visibility and influence problem with ease. Revenue growth becomes inevitable. 

 Here's what a typical org looks like before joining:

• Burned out and frustrated that online fundraising just doesn't work for them
• Stuck in compare-and-despair seeing other missions get funded and wondering, "why not us?!"
• Time-strapped and DIY-ing a marketing strategy that isn't working

After Amplify Social Impact: 

• Time-abundant: you'll get your time back after you start your first Social Street Team to champion your cause and leverage their networks for you!
• Energized: remember that feeling of why you chose to do this meaningful work? Feel more renewed and creatively invigorated than ever before, ready to start new marketing campaigns (instead of dreading them!)
• Uplifted: The silos are over! You finally have a group of advocates and ambassadors who want to align their values with yours! win-win

Enrollment is open for a limited time! Sign up and save $200 here: www.splendidcourses.com/asi

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

In this workshop replay, you'll learn:

• How Influencer Marketing and Digital Ambassador Programs actually work 
• My proven method to start a program in 30 days!
• Real-life Case Studies to transform your visibility and revenue online!
• 3 pitfalls to avoid BEFORE you start working with influencers and ambassadors 

Join Amplify Social Impact today: www.splendidcourses.com/asi 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

In part 2 of my interview with Fearless CEO Founder Mariah Coz, we discuss the intersection of mindset and strategy. You'll hear us unpack:

• How your own enthusiasm for your programs, courses, or offers is key to your success
• The concept of relentless optimism, creating something your audience wants and generating the feeling of excitement before the pitch or campaign  
• Handing failure (and the feelings that come with it) -- and the creative magic that is often the result of frustration 
• Reimagining internal structures or program structures 
• Procrasti-action and the importance of lead gen

>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<< 

Resources mentioned:

• Mariah Coz website www.fearless.ceo and Instagram @Mariahpcoz
• Mariah’s program, Profit Architecture waitlist

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I’m thrilled to introduce you to one of my mentors, Mariah Coz. I began working with her back in 2020 as I created my first online course and really learned how to run a profitable online business. Mariah’s built an incredible 7-figure business — and done it in a way that is uniquely her style, values, and vision.

Mariah Coz is the founder of Fearless CEO, where she has spent the last 7 years working with entrepreneurs to build their online courses, group programs, webinars, evergreen funnels, and more. 

Over the years, she has worked with thousands of clients and has been lucky enough to mentor many of the “household names” you know today!

As the seasons change, as the industry shifts, as algorithms go rogue, as circumstances continue to fluctuate day to day -- there are principles that remain timeless and evergreen. The heart of Mariah’s teachings comes down to her signature approach of creating “Empowering Enrollment Experiences” that both you and your customers will love!

>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<

Connect with Mariah Coz: 

• Mariah Coz website www.fearless.ceo and Instagram @Mariahpcoz
• Mariah’s program, Profit Architecture waitlist
• Listen to the Mariah Coz Show on Apple Podcasts

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.

Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.

I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify Social Impact, to show you the difference in real-time.

>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<< 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations.

What is upstream versus downstream thinking?

What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility?

If you've found yourself searching for the cheapest (or quickest fix) software, contractor, or system... this episode is for you! Often, when you're looking for the lowest cost, you're stuck in downstream thinking.

I share how to distinguish between high-value and low-value questions, how to ask better questions in your business, and why asking better questions will skyrocket your success. 

Plus, learn about the method I created in my course, Amplify Social Impact, called a Social Street Team, and how a recent book launch from a famous online entrepreneur was a case study in how to engage a Social Street Team with success.

>>> GET ON THE AMPLIFY SOCIAL IMPACT WAITLIST HERE <<< 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Everyone is guilty of feeling "not quite ready" and idling in passive-action instead of daring-action mode.  

What is passive action? Extra googling, researching, over-editing, and tweaking. 

In this minisode, you'll learn how I handle those moments when I want to avoid rejection or feeling uncomfortable, and handle the nerves. 

The massive cost of "waiting to feel ready" and avoiding the sting of rejection is where so many social impact businesses get stuck. The massive cost it takes on your business or organization can be catastrophic. But, the way out of this loop is simple!

I share how I allow the nerves, the rejection, and the process of active follow-up in order to fuel your mission forward.  

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Hear from effortlessly cool, creative entrepreneur Myka Harris as she shares her journey to creating a successful, purpose-driven business. 

Episode highlights: 

• Taking risks, handling setbacks, and resilience -- and Myka's natural ability to handle the curveballs without over-stressing 
• Creating conversations organically with your idea customers and supporters
• Designing the business and life you want with purpose

Click here to find out more about Highbrow Hippie: Beauty, Wellness, and Conscious Living, follow @HighbrowHippie on Instagram and @MykaHarris on Instagram. 

About Myka Harris: 

Myka has always been enamored with beautiful things and making things beautiful. As a serial entrepreneur and certified yoga teacher, she creates the physical, mental, and environmental space to tap into your unique gifts and intuition in order to create a life that reflects your deepest values and goals. Her current venture Highbrow Hippie is truly an extension of how she lives her life on a daily basis and represents the things that are most important to her - community, personal growth, self-care, simplicity, good design, eco-friendly practices, self-awareness and a healthy approach to consumerism. It’s a combination of the things she loves and does best: creating the perfect space to bring beauty, wellness and conscious living into other people’s lives. 

 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

This is part 2 of this workshop series about how to market your business or org without paid marketing. Lightbulb moments: 

• Stepping into your thought leadership through imperfect, daring action
• The power of using email marketing to reach your target audiences beyond social media
• Say it often, but say it in different ways! Different messaging will appeal to different audiences. 
• When you post more or ask more, you give your opportunities for it to land with your audience!

You'll hear the mindset you need to transform your revenue this year -- getting your own belief on board. I share the thoughts I think, on purpose, to propel me forward and enjoy the journey towards my biggest goals.
 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links