Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

By Christina Tzavaras EdwardsBusiness Non-Profit

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast episodes

February 14, 202311. Best Year Ever: Organic Marketing for Nonprofits [part 1]
Get out of wishing-mode and into ACTION in this two-part series!

Discover the top trends to grow your audience online without paying for FB ads

The big mistakes that are keeping you from getting more donors and advocates
The 3 most profitable actions to focus on in 2023!
Why following these 3 steps will increase your revenue, visibility, and engagement ON & OFF line.
Learn the difference between taking passive action (like blogging) and daring action (outreach).

Plus, my method of creating a Social Street Team: a wildly vocal group of digital ambassadors and champions online. I teach this concept in detail in my program, Amplify Social Impact.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.

Got a fundraising question you want Christina to answer?
Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.
Submit yours at splendidatl.com/ask
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
33 min
February 09, 202310. How to Market Your Buns Off Without Feeling Salesy
If you've ever felt weird, squirmy, or like a used-car salesman fundraising or in a pitch meeting, this episode is for you!

I recently got locked in my house and what followed for the rest of the day was a huge lesson in stepping into the spotlight.

Here's what you'll learn:
How to talk about what you do in a way that doesn't feel icky or salesy
How to think, on purpose, before you go into a funder or pitch meeting
Why shining the light on you and celebrating the wins, is the missing piece of your growth strategy
Plus, I'll explain how to create the optimal energy behind a discovery call or donor meeting, and how shifting your strategy can attract more perfect-fit clients and customers.

It's time to stop villainizing the word "salesy" -- we're here for 2 things: purpose and profit. Let's reduce the tension around the idea of selling (and fundraising) -- it will change the way you prospect and make it a lot more fun.
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
21 min
February 07, 20239. The Simple Trick to Write Better Emails, Appeals, and Social Content (and why you shouldn't sweat the unsubscribes!)
Are you unintentionally writing to your grumpiest subscriber or follower? In this episode, I'll share the simple trick to change the way you feel about writing any copy or messaging -- and why your audience will be more engaged and excited to hear from you when you use this formula!

I'll share why you should:
Write to your best and busiest client instead of the disengaged subscriber
How your campaign frequency would (and should) change when you follow this formula
Start writing emails for the person that needs a nudge, or a shout-out, and wants to be seen, heard, and connected with you and your org.

That changes everything -- especially your revenue.
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
24 min
February 02, 20238. Become a Better Storyteller by Watching Stand-up Comedy (seriously, this works!)
Forget reading all the "how-to" books to become a masterful storyteller. In this episode, I'm sharing the homework assignment I gave my students in Easy Emails for Impact.

The homework assignment? Watch 15 minutes of stand-up comedy before our next session.

Here's why there's magic (and a method) you can apply from my favorite comedians:
Creating a simple hook to engage your audience immediately
A compelling story arc without sounding like a high school 5-paragraph essay
Super approachable and relatable, normalizing fails and missteps
Masterful editors! Say it with fewer words! (this is a game-changer when you apply it to your own messaging)
Draw inspiration from your favorite comedians because it's a lot more fun to laugh, write with ease, connect with your ideal audience, build trust, and grow your business.

Plus, learn how to transition from a story to an irresistible call-to-action seamlessly!

Rate + Review the Purpose and Profit Club Podcast to enter our giveaway by February 14, 2023! Details here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
22 min
January 31, 20237. When Scripts Go Wrong and How to Get a "Yes" Without Sounding Like a Robot
Sales scripts, donor templates, and done-for-you copy can put you on the fast track to sounding like a telemarketer.

Before you go on a donor meeting, pitch a new client, or do any prospecting, listen to this episode

Episode highlights:
Find out how to nail your pitch and still sound like YOU
What to say when you feel unsure and don't want to sound salesy
How to enjoy donor or pitch meetings... instead of dread them
Learn the #1 exercise that changed how my clients do any prospecting or outreach. This simple trick can take you from tongue-tied to captivating.

Enter our GIVEAWAY by 2/14/23! Send me a screenshot of your review via direct message on Instagram or on Linkedin to enter. 5 lucky winners will be chosen!
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
21 min
January 25, 20236. Don't Follow the Leader: Part 2
Learn the power-prompt to get you out of the space of following-the-leader and seeking perfection.

Episode highlights:
Understanding the "chatter" that your brain offers you and how to figure out if it's your "toddler brain" or "higher brain" (this concept is a gamechanger!!)
Why the best innovation comes from doing it your own way
How to figure out what you really want -- and go after it!
Your marketing strategy isn't one-size-fits-all
You do not have to follow the leader - instead, run it through YOUR own filter
Plus, find out:
Why I gave up TikTok and the internal business filter I created to figure out what strategies to focus on.
The timeframe you should commit to, at minimum, before changing your strategy.
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
24 min
January 24, 20235. Don't Follow the Leader: Part 1
I'm taking you back to 3rd grade and the snarky trick Ms. Crowder played on our class and the life lesson that took me many years to learn from it. Find out how following the leader can get you further away from achieving your goal, and keep you stuck from accessing your own expertise and voice.

Episodes Highlights:
The shift in learning from the "experts:" I'm giving you MY answers, but I don't know THE answers.
Experts are sharing everything they think you need in books and training, but you need to follow you! No one has the all answers.
How assimilation can, particularly for women, can keep you from speaking up, doing the hard thing, and stepping into your own thought leadership and authority.
How to go against the grain, be vocal, and why it's the key to letting your mission shine
Following the leader results in homogeneous, boring marketing. The same redundant calls-to-action and boring social campaigns. Your audience wants to hear YOUR unique point of view.

When it comes to endless "suggestions" and feedback, take what you need, and leave what you don't!
Plus, hear about why I chose to have a waterbirth with my son, and how I dealt with vast, unhelpful opinions from friends and family, and "experts." When you create your own strategy, unique point of view, or decision, you must trust and believe in yourself first in order to create the support to handle the naysayers.
Thoughts to think, on purpose:
The magic is in forging my own path.
I get to decide what's best for me in my business.
There is not one right next step, only the one I decide is right.
Other resources:
Dr. Wendy Mogul, "Voice Lesson for Parents"
Tony Robbins documentary, "I Am Not Your Guru" on Netflix.
Send me a direct message and tell me your Ms. Crowder moment over on Instagram
Links may contain affiliate tracking links
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
20 min
January 19, 20234. How to Stop Making Decisions "By Committee" and Create Self-Confidence First
Find out one of the biggest time-wasters and growth inhibitors in today's episode:
My story about how I used to ask for way too many opinions and what I was really searching for
Why so many leaders are used to "bouncing ideas" to committees, friends, and mentors -- and why you should stop
Why feedback isn't really necessary (and when it is!)
Where you're asking for feedback that I don't actually need
Want a shorter, more productive workweek?

How this change was one of the biggest drivers to taking my work week from 40 hours to an average of 25 hours per week.
The filters and internal systems I had to implement to create change and the discomfort that came up along the way.
Reflect: Am I asking for feedback when I actually don't need feedback?
Thoughts to think on purpose:
I approve. I think it's good to go. I trust my process.
This is how I become more efficient.
I believe in me first.
Enter our Launch Giveaway by rating, reviewing, and subscribing to this podcast! Just send me a screenshot of your review. For details, visit www.splendidatl.com/giveaway
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
14 min
January 19, 20233. Chasing the "How" and What to Do When You're Stuck & Nothing is Working
On an endless search for the right strategy? Can’t crack the code on growth? This episode is for you! In this episode, I share about when I started my first business in 2007, how built a client list from scratch, and what separates founders that are successful from those who give up.

This episode is perfect for purpose-driven small business owners, nonprofit founders, and consultants.

You'll find out:
Why there is churn in mission-driven sectors
Why you can have the "perfect" strategy and still avoid taking action
How to get out of idle mode and into action-mode
How to make the leap to action, even when you're uncomfortable, feel self-doubt, or uncertainty
Highlights:
How to trust your own intuition and stay the course to build a successful business
How to entrust your own success on YOU and not the book, coach, mentor, or course
How to combat the "how" thoughts that come up - reminding yourself that Minimum Viable is the next best step (Listen to Episode 1).

Thoughts to think on purpose:
I don't need to know how to get to the finish line, I just need to take the next best step
There isn't one way, one strategy
You need to sync up your thinking with the strategy -- and believe it's possible to achieve exactly what you want
I do know what I need. I trust myself.
This is working!

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
24 min
January 17, 20232. Gold Medal Thinking and My #1 Strategy to Double Your Impact
Why do some social impact entrepreneurs and nonprofit leaders succeed while others fail? What are the top strategies that are working right now? What should your org start doing (and what can you skip altogether?)

In this episode, you'll find out:
What to do this year to increase your bottom line, grow your customers, donors
Why we give up on our goals (and what to do instead)
How email marketing could skyrocket your online growth and retention
My favorite way to cultivate relationships and grow more customers and donors with ease
Plus find out:
How to improve your productivity (and enjoyment) by 45% with one simple ritual.
How to wildly attract more people to your organization.
How often to email your list
How to get your target audience’s attention in a distracted society (and why the Rule of 7 no longer applies!)
Why you need to stop under-asking:
Stop Deciding What People Can And Cannot Afford. Your Job Is To Ask And Invite Them In.

Sometimes a “no” is a “no, not right now”
We Forget 50% Of New Information Within An Hour Of Learning It (source: The Forgetting Curve)

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.

Got a fundraising question you want Christina to answer?
Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.
Submit yours at splendidatl.com/ask
Resources:
Easy Emails For Impact™: The $5K+ Fundraising Campaign System
Purpose & Profit Club® Fundraising + Marketing Accelerator
The SPRINT Method™: Your shortcut to 10K fundraisers
Instagram, LinkedIn, website , weekly newsletter
[FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

May contain affiliate links
54 min

About Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

From the publisher's feed

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and…