Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

I went from feeling like an unremarkable writer for the first 30 years of my life... and working with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers. 

Tarzan shares:

• Her love for sharing stories -- and why you should share more than just the wins, the celebrations, and the good times with your subscribers, followers, or donors
• How to find the bravery to share the mistakes, build the muscle of storytelling, and introduce a new way to connect with your subscribers 
• Fundraising through building relationships with value-based storytelling to create a shared vision with donors 
• The most important metric to track (and it's not click-throughs or unsubscribes!)
• Using AI and the prompts to use for writing 

She shares, "We're taught to tell your 'rags to riches story' but all the interesting things are the things that happened in between, the gritty, the beautiful parts,  funny parts, the sad parts, the middle where you're not sure where it's going yet. That's where you show people your humanity."  

About Tarzan Kay:
Tarzan Kay teaches online businesses, digital course creators, and freelance service providers how to write emails that are story-powered, fun-to-read and high-converting. She has spent the last three years slowly dismantling her 7-figure boss-babe empire and unlearning the systems of influence and indoctrination that were taught to her as a new business owner. She now teaches how to sell with email according to your own values, by leading with personality, integrity and building connection.

• Tarzan's Website
• Follow Tarzan on Instagram

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

How you feel going into the prospecting or lead generation process is key to your success. If you feel dread (like most people do!) prospecting, you'll grind through your pitch or meeting, sound hurried, and have a hard time getting a 'yes.'

Instead, I'm sharing how you can anxiety-proof your lead gen process, so you don't ignite your nervous system, the fight-or-flight response, and actually find courage and calm in the process.

This is ideal for fundraisers, leaders, marketers, and anyone who is trying to develop more relationships and grow their business or nonprofit!

Learn how to cultivate self-belief first and in this episode, I'll share some easy ways to do it.

Click here for Outreach Genius Details

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

We're diving into the concept of your inner voice... also known as your inner critic!

I'm embarrassed to admit this inner dialogue that popped up recently that sounded like this:

"like me, like me, like me"

I went for a quiet walk to explore this chatter.

Why was that inner voice seeking approval? 

What was underneath it?

I'm sharing how I handled this dialogue, the next steps I took, and how normal this inner voice really is.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes. 

You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.

There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode! 

Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Asking for money is hard.... or is it?

I'm unpacking a trend I've seen that's not helpful when it comes to fundraising.

If you're stuck in the ruminating and the preamble before your pitch that feels hard, this episode is for you. 

You'll figure out: 

• A better way to handle rejection 
• How to steal my process to go into a campaign or launch with ease 
• What to do when fundraising seems so heavy and hard

Plus, how to cultivate positivity and lightness, and actually make the "hard" parts of your job easy.

Resources mentioned:

Free 30-Minute Fix Training for Mission-Driven Creatives to  get unstuck!

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.

In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.
 
I'll cover the different ways to generate leads, how I built my first business with zero prospects, and how to build the lead-gen muscle in a way that didn't feel terrible!

>>> Join Outreach Genius (starts 4/18/23) here <<<

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea! 

• People need more touchpoints -- email can do that!
• Why her best emails are the stripped-down emails without fancy graphics or any extras 
• The power of partnerships with businesses to grow your brand 

"The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed." 

About Becky Straw and The Adventure Project

Becky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.

The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.

In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.

Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.

Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.

Becky and her husband, Garland, have two children and live in South Orange, NJ.

Connect with The Adventure Project here: https://www.theadventureproject.org

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!   

We discuss:

• How organic and paid marketing work and flow together
• Biggest mistakes organizations make in their marketing strategy
• How social media and email marketing can work to drive donor and supporter growth online 
• What kind of ads are most effective for small shops and how to interpret all that confusing data!

Plus, we share why every nonprofit should create a lead magnet to build their email list and our favorite examples to draw from.

Click here for details about Caroline's Digital Assessment (and to get my Email Subject Line bonus!)

Follow Caroline on Linkedin here. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Will AI make you sound like a bot or is it the best thing ever?

If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you!

Plus, you'll find out:

• When to override AI and leave in your own voice and personality. 
• What framework to put into AI and my favorite platform integration with AI (Canva!)
• The big mistakes orgs can make when defaulting to using AI 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online. 

Content Creator and YouTube pro, Heather Ramirez shares:

• How she built a community online
• How do you create content that isn't always easy (and feels vulnerable!)
• Discovering the best story to tell
• Uncovering the story your audience wants to hear

She shares:

• "Being vulnerable, and showing the reality of what life is like, makes more of an impression." 
• "Sharing the story of the hard lessons,  ended up being the thing that built my brand."
• "I had no idea that people all around the world would resonate with that." 
• "My gut was telling me I was on track (even though I felt like a failure). I wrote down on a piece of paper, 'Just create more.'" 
  
  

About Heather Ramirez  

In 2016, Heather quit her job to start a business promoting digital literacy, all while documenting her journey on YouTube. It was the most terrifying decision of her life, but now she makes a living doing what she loves, helps people all around the world, and even met the love of her life through YouTube (who you might know - Tom Buck). 

Through her three YouTube channels, she empowers people to explore their own creative potential with content creation and share their stories with the world.

Connect with Heather:

• Instagram @heatherjustcreate
• YouTube: http://www.youtube.com/heatherramirez
• YouTube: www.youtube.com/heatherjustcreate

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links