AI isn’t replacing advisors—it’s rewriting the rules of how value is delivered. In this episode of The FutureProof Advisor, I unpack three recent developments shaping the future of wealth management: the rise of “generative engine optimization” as AI tools begin replacing traditional search, the quiet release of GPT-5 and what that signals about integration over intelligence, and how firms like McKinsey are using AI not to disrupt—but to enhance—human capital. The takeaway? We’re not in a tech race—we’re in a relevance race.

As clients increasingly turn to AI assistants for real-time answers, advisors need to rethink how they show up in those conversations—digitally and personally. That means making your thought leadership easy to surface in AI tools, adopting systems that free you up to focus on what clients value most, and training teams to work with AI, not around it. The firms that get this right won’t just be more efficient—they’ll be more trusted, more visible, and more human.

Ultimately, this episode is a call to futureproof your practice by doubling down on the one thing AI can’t replicate: real relationships. Empathy. Nuance. The ability to sit with uncertainty and guide someone through life-changing decisions. The advisors who lead with transparency—about what AI can do and what it can’t—will build deeper trust and clearer differentiation in an increasingly automated world.