Today, movie theatres have to compete with home theatre systems and streaming services.

This week, we look at how cinemas are transforming to attract more movie goers.

To survive, theatres now offer restaurant meals and full bar menus.

They offer loyalty programs and special theme nights.

And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.

It puts the motion in motion picture.

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