Transitioning your practice to the RIA model gives you the luxury of creating your own brand.

Having a website to showcase your brand, and provide a way for clients and prospective clients to find you, is an important part of it.

On this episode I cover the logistical and creative considerations involved with acquiring a domain name (i.e. the ".com" part) for your new website.

Seven tips covered in the episode:

1. Use a “.com” domain.
2. Chose a domain that is either your brand name, or descriptive of your client offering.
3. The shorter the domain, the better.
4. Trademark concerns aren’t as much of a worry.
5. Buy a domain immediately if you think you might want to use it.
6. Make sure ownership details of your domain are kept private.
7. You can buy a domain before hiring a marketing/website company.

Come take a listen!

P.S. Prefer video? You can find this entire series in video format on Youtube. Search for the TRANSITION TO RIA channel.

Show notes: https://TransitionToRIA.com/what-website-domain-should-i-use-with-my-new-ria/

About Host: Brad Wales is the founder of Transition To RIA, where he helps financial advisors understand everything there is to know about WHY and HOW to transition their practice to the Registered Investment Advisor (RIA) model. Brad has 20+ years of industry experience, including direct RIA related roles in Compliance, Finance and Business Development. He has an MBA and has held the 4, 7, 24, 63 & 65 licenses. The Transition To RIA website (TransitionToRIA.com) has a large catalog of free videos, articles, whitepapers, as well as other resources to help advisors understand the RIA model and how it would apply to their unique circumstances.