As organizations digitize their businesses, they’re trying to quantify the impacts on customer experience. Research director Sheryl Kingstone rejoins host Eric Hanselman to the results of the brainchild formed by the intersection of the Global Unified Commerce Forecast and the Voice of the Connected User Landscape (VOCUL) study. Quantifying over $300B USD of North American customer experiences, it has some fascinating insights. Digitally demanding customers have some of the highest revenue potential and almost half said they would pay a premium for the experiences they want.