In this episode of CEO Perspectives, The Conference Board President and CEO, Steve Odland, talks with Karen Wilson Thissen, General Counsel and Secretary of General Mills. They discuss when and how companies should engage with societal issues, especially as they face increasing pressure from stakeholders to do so. Tune in to find out:

• How can a company decide when to engage in societal issues?
• Who are the constituents or stakeholders that should be considered in the process?
• What role does the Board play?
• What advice should companies consider when implementing this process?