Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212

Highlights from this episode:

Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33)

Closing Thought: Embarrassment is the Price of Entry (12:21)

OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, what you prescribe, etc. A non-compliant patient is one that has not bought into you. Instead of making this a taboo word in our profession, let's make it our super power!

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