Start ups are generally known for their agility and quick response, while large organizations are rarely so flexible. Large organizations often resist disseminating plans until they are completely sure, and then they are reluctant to change for fear of creating confusion both within the organization and with customers. But now large organizations are being forced to learn from smaller and medium size organizations as we all fight to keep our heads above water in this unexpected crisis. Time-strapped, and under tremendous pressure we are forced to re-evaluate practices, and we are witnessing great creativity from the agile companies. Quick to respond, they are showing ups some best practices that we can learn from. In this episode we speak with the we its Chief Commercial Officer of a medium size European Company, that was first out the gate with many best practices that are now being adapted by many.