“You’re not a creative.”

It’s a simple phrase — but one that can have a lasting impact.

In this Quick Spoon, inspired by a conversation with Jess Lee, Ross explores how quickly we label people at work, and how those labels can shape behaviour in subtle but powerful ways.

From “creative” to “not creative”, “strategic” to “not strategic”, these categories can influence who speaks up, who contributes, and who holds back.

But creativity — like many capabilities — isn’t a fixed identity or a job title.

It shows up in how we solve problems, connect ideas, and approach challenges.

And the real risk?

We don’t just apply labels to others — we start to believe them about ourselves.

What This Episode Explores

• How labels form quickly in workplace settings
• Why labels can limit contribution
• The difference between identity and capability
• How internalised labels shape behaviour
• A simple reflection to increase awareness

Key Idea

The labels we carry can shape how we show up — often without us realising.

Reflection

What label might be shaping how you show up?

People Soup: Real conversations about work, leadership, and being human — grounded in behavioural science, with practical ideas you can actually use.

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• Connect with Jess on LinkedIn
• Jess' Website

Visit Ross' Website.

Connect with Ross on LinkedIn

People Soup on Instagram which also features plenty of Ross' photos of the Andalusian life

He's now also on Bluesky

The People Soup Website on CAPTIVATE