Episode 332:  Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers.

In this episode, Vonda sits down with the floral industry's two most trusted experts in sales and customer service education, Lori Wilson, from Flower Clique and Sam Bowles, the General Manager and Creative Director at Allen's in in San Diego, CA, to break down exactly what flower shop teams should be saying (and NOT saying) during the busiest sales week of the year (and beyond!).

You’ll hear real, practical strategies you can implement immediately—including:

• The “GROW” framework for turning conversations into higher-value sales
• What to say instead of “What’s your budget?” (and why it’s costing you money)
• How to confidently sell $250+ arrangements without feeling pushy
• The fastest way to build connection with customers—in under 10 seconds
• Why having a “jaw-dropper” arrangement in your cooler can transform your revenue
• What phrases instantly kill a sale (and how to fix them)
• How to train and course-correct your team during a busy holiday week
• The importance of protecting your team’s energy—and your shop’s standards

This episode is equal parts strategy, real talk, and behind-the-scenes insight from leaders actively running high-performing flower shops.

If you want your team to sound more confident, sell more effectively, and create better customer experiences this Mother’s Day—this is the playbook.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist