In this episode, I explore a truth that comes up time and time again in my conversations with founders: the search for the “magic formula” to success. We’re told to follow the steps, buy the blueprint, and copy what works for others. But what if that’s not the way to build something that truly fits you?

I share my own story of realising that no amount of generic advice could give me the business I actually wanted. The turning point came when I started experimenting through small, quiet, deliberate experiments that helped me discover my rhythm, my instincts, and what actually worked for me.

We’ll talk about:

• Why chasing one-size-fits-all advice keeps you stuck
• How experimenting helps you uncover your unique blueprint
• The power of noticing what feels aligned vs. what feels off
• Why mentors and coaches should guide, not prescribe
• And how small, steady tweaks can help you build a business that feels deeply yours

The key takeaway? This episode is an invitation to pause, reflect, and start experimenting so that you can find the advice that fits you like a second skin.

If you’ve ever felt torn between doing what the experts say and following your instincts, this one’s for you.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

In this special guest episode of the Quietly Disruptive Business Podcast, I sit down with creative entrepreneur Steve Campbell, a photographer, author, and coach whose work lives at the intersection of art, storytelling, and innovation.

From a challenging start in education to capturing the Scottish Highlands through his lens, Steve’s journey is one of resilience, curiosity, and reinvention. He shares how following his passions, embracing failure, and finding joy in experimentation helped him carve a creative path entirely his own.

We talk about why self-awareness matters more than strategy, how meaningful goals shape direction, and why fun and fulfilment should never be an afterthought in business.

You’ll hear:

• How embracing failure and curiosity fuels creativity
• Why self-awareness is key to building meaningful success
• The power of setting goals that truly align with your values
• How fun and experimentation can reignite your spark
• Why helping others often becomes the most fulfilling part of the journey

If you’ve ever felt torn between your creative spark and the pressure to “do business the right way,” this conversation will help you reconnect with the reason you started, and give you permission to design your own version of success.

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Connect with Steve:

Website: https://www.somewheresky.com/
Facebook: https://www.facebook.com/somewheresky
Instagram: https://www.instagram.com/somewhereskyphotography/
LinkedIn: https://www.linkedin.com/in/stevencampbellentrepreneur/

More About Steve:

Steve is creative entrepreneur who believes ideas are meant to be built, shared, and experienced. From capturing landscapes in the Scottish Highlands to writing books, developing apps, and coaching creatives, his work lives at the intersection of art, storytelling, and innovation. Steve says: “I don’t just chase inspiration. I create the spark, and help others do the same.”

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Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

Words hold power, and lately, I’ve been thinking about one in particular: quiet. For decades, I believed that to succeed, you had to be loud, visible, and performative. That the louder you were, the more impact you’d make.

But then I started noticing something. Quiet isn’t weakness. It’s strategy, intention, and subtle power. It’s how real disruption happens, without applause, permission, and burning out.

In this episode, I share what being Quietly Disruptive means, why acting deliberately and aligned with your values can create radical impact, and how I’ve applied this approach in my own businesses, including making disruption in a market that didn't think it needed disrupting, all without following the noisy trends.

You’ll hear:

• Why quiet action can be more powerful than shouting for attention
• How subtle, strategic moves can disrupt industries and create ripple effects
• Why your energy, alignment, and values matter more than visibility or hype
• How to thrive without following the loudest voices or trending formulas

The key takeaway? Quiet isn’t invisible, passive, or weak. It’s intentional, strategic, and courageous. The most meaningful impact often happens away from the spotlight,and your business can thrive by doing it your way.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

What you see online isn’t the full story, and it’s time to stop letting it define your business.

I used to scroll endlessly, comparing myself to every “success story” I saw on LinkedIn, Instagram, or X (Twitter). The launches, the funnels, the shiny tips, and the 10k-month boasts. I thought I was missing something, that I had to do it their way to succeed.

Then I learned the truth: 80% of social media content is created by just 10% of users. On LinkedIn, 1% of users create almost everything we consume. Instagram? Less than 5% post daily.

Suddenly, everything clicked. Most of what fills our feeds isn’t what everyone is doing. It’s what the loudest few are broadcasting. And when we try to follow it, it drains our energy, misguides our decisions, and makes us question if we’re “enough.”

In this episode, I share how I stepped away from the noise, stopped copying others, and started designing my business my way. I also explore stories from other founders who found success by being quieter, more deliberate, and true to themselves.

You’ll hear:

• Why social media success stories are often illusions
• How the “quiet 90%” of founders are building meaningful businesses differently
• Ways to create a business that works for you, not what the algorithms dictate
• Why being deliberately YOU is a more sustainable path to impact and results

The Key takeaway? Don’t believe everything your feed is telling you. Most of what you see online is a curated version of reality. The real work, growth, and meaningful success are happening quietly, often away from the spotlight. Your business can thrive by focusing on what matters to you, not what the algorithms promote.

Extra Listening & Deeper Dive:

• Mel Robbins Episode:  This One Research Study Will Change How You Think About Your Entire Life with Todd Rose 
• Steven Barlett Podcast Episode: The Money Making Expert: The Exact Formula For Turning $100 Into $100k Per Month!
• Instagram Stats: https://nealschaffer.com/instagram-statistics 

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

This episode will change how you think about building a business that actually works for you.

I want to bust the myth of the “perfect business model”, that idea that success comes from copying someone else or following the latest blueprint. I know firsthand how tempting it is to try and replicate another path, but over the years, I’ve learned that what works for someone else rarely works for you.

In this episode, I share how giving myself permission to experiment, adapt, and design my business around my own values, energy, and clients completely transformed how I work, and the results I get. I explain why following blueprints, funnels, or the latest shiny trends often drains your energy, and how experimenting and listening to yourself can lead to something far more sustainable, joyful, and impactful.

I also dive into real examples from my journey and from other founders, showing how small experiments, clear choices, and designing business around your needs create clarity, confidence, and real results, far more than copying someone else’s path ever could.

You’ll learn:
 • Why copying someone else’s model chips away at your energy, confidence, and creativity
 • How experimenting and reflecting reveals what truly works for your business
 • Ways to design structures, offers, and client relationships that feel right for you
 • Why the most impactful, joyful businesses aren’t found. They’re crafted

The key takeaway? Your dream business isn’t out there waiting for you. It’s already within you, waiting to be designed your way. By experimenting, choosing consciously, and shaping your business around yourself, you can build the business you’ve always wanted, on your terms.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

This episode will change how you think about focus, clarity, and connection in your business.

Today, I reflect on my first business, Utterly Horses, and the lessons learned from being a "big fish in a little pond." I share why going niche, or sometimes even a "niche niche", can help you stand out, attract the right clients, and build a thriving, successful business.

This isn't just about picking an industry or target audience. Nor is it about limiting your opportunities. I guide you through three powerful prompts to uncover your ideal clients, your unique perspective, and the problem you're best equipped to solve.

In this inspiring and practical episode, you'll learn:

• Why niching isn't limiting, but liberating
• How to create messaging and offers that resonate deeply with the right people
• Ways to focus your energy so the clients who need you most can find you
• How carving out a small, specific "pond" can lead to bigger impact and satisfaction than trying to appeal to everyone

The key takeaway? You don't have to be everywhere to be successful. You just need to be exactly where you're meant to be.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

This episode will change how you think about growth, focus, and impact in your business.

Today, I reflect on a summer spent in my garden where I discover a simple but powerful lesson for life and business: sometimes bigger isn't better. In a world that constantly tells us to chase "more" - more clients, more launches, more followers - I share why depth, focus, and meaningful connection create the most lasting impact.

This isn't just a conversation about productivity or strategy but a masterclass in going deep instead of spreading yourself thin. I share my conscious choice to work exclusively 1:1 with clients, why that decision transformed the way I work and the results I deliver, and how committing fully to fewer things can produce more joy, clarity, and tangible results than chasing volume ever could.

In this inspiring and practical episode, you'll learn:

• Why chasing "more" can leave you exhausted, scattered, and creatively depleted
• How focusing deeply on the things that truly matter amplifies impact and satisfaction
• Ways to identify your most important projects or clients, and give them your full energy
• How small, intentional steps lead to consistent, meaningful growth

If you've ever felt overwhelmed by the pressure to scale, launch, or do it all, this episode is the reset you didn't know you needed.

The key takeaway? You don't have to do everything to succeed, you just have to do a few things really, really well.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

This episode will change how you think about readiness, and how you take action in your life and business.

Today, I dive into a truth every entrepreneur knows but rarely admits: you're never really ready. Waiting for the perfect moment, the ideal conditions, or the "right" version of yourself only leads to missed opportunities, faded ideas, and dreams left unfinished.

This isn't just a talk about courage but a masterclass in taking action when fear and doubt are loudest. I share my own stories of stepping into the unknown, from launching my business to recording this very podcast, and explain why confidence, clarity, and readiness always follow action – never precede it.

In this inspiring and practical episode, you'll learn:

• Why waiting to feel ready is often the biggest barrier to progress
• How tiny, consistent steps can build momentum, confidence, and clarity
• Ways to move forward even when your inner critic is shouting "not yet"
• How to turn hesitation into action, so your dreams don't wither while you wait

If you've been postponing a project, a launch, or a bold step in your life, this episode is the reset you didn't know you needed.

The key takeaway? You're never truly ready, and that's exactly why now is the perfect time to start.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

In this episode of The Quietly Disruptive Business Podcast, Becky Benfield-Humberstone sits down with Laura Wheatley, a transformational coach, co-pilot, and self-confessed people whisperer, to explore what it really looks like to build a business on your own terms.

After years leading high-stakes projects in Financial Services—thriving outwardly but questioning everything inwardly—Laura made a bold pivot. She now co-runs Infusion Group, a purpose-led Business Growth consultancy, and founded Messy Wisdom, supporting brilliant women navigating the “messy middle” of life. In this conversation, Laura shares how she helps people rewrite what success means, move from disconnected to fully alive, and embrace the messiness of growth.

Listeners will hear a raw and honest discussion about:

• Making courageous career pivots and following your inner compass
• Building purpose-led businesses aligned with personal values
• Navigating the “messy middle” of life and business
• Redefining success on your own terms

This episode is perfect for founders quietly dreaming of building something brilliant—balancing big ideas with a louder inner critic—and looking for inspiration to create a business that truly feels like theirs.

Learn more about Laura & her businesses:
LinkedIn: https://www.linkedin.com/in/laura-wheatley-infusion-group/
Website: https://infusion-group.co.uk/

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

What would happen if we all stopped settling for businesses that drain us and started building ones that truly light us up?

In this quietly disruptive episode, I share my personal journey from running a business that looked good on the outside but felt hollow on the inside, to intentionally designing one that reflects my true passions: coaching and writing.

You'll hear why joy and profitability are not mutually exclusive, and how saying yes to what lights you up can lead to more freedom, creativity, and impact. This episode is a gentle call to reclaim your energy, make space for your dreams, and start building a business that feels like home.

This episode will help you:

• Reconnect with your vision, values, and long-held "one day" dreams
• Understand why joy and profitability are not mutually exclusive
• Explore the idea of business as a space for your full self — not just productivity
• Consider small but powerful shifts that move you toward a business you love

The key takeaway? You can build a business you love — one that loves you back. And the best time to start? Not someday. Today.

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com