Wizard of Ads Monday Morning Memo

Quotes from a French Cafe


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Pennie and I had a difficult week a long way from home.

It began with a piece of gravel that cracked her windshield.

Looking back, we should have just lived with it. But we didn’t know that at the time.

We dropped her car off at the appointed time on the appointed day. When Pennie picked it up, the upper-left corner of her new windshield whistled loudly at speeds above 30mph. She called the windshield people. They gave her a new appointment.

When we picked it up for the second time, the whistle was a little less loud than it had been, but she decided to live with it. There are a lot of things in life more annoying than a whistling windshield.

We didn’t know it, but we were about to experience several of them.

Driving for 4 hours in a rainstorm to see your mother in the hospital is not a bad experience unless your previously-whistling windshield is now pouring quarts of water into your car.

Things went downhill from there for several days.

I won’t bore you with the details because the real purpose of this note is to tell you what happened that turned everything around for us.

We discovered a wonderful French cafe just two blocks from Clearfork Hospital in Ft. Worth. Halfway through the meal, I went to their website to see if they had a location in Austin. They don’t, but I’m sure they soon will.

Meanwhile, Pennie went to romanticspotsfortworth.com to see if Clarissa had discovered and listed this amazing cafe.

Of course, she had. Clarissa is really good at her job.

Angela brought our next course to the table.

I said, “We found out about you at romanticspotsfortworth.”

To our delight, Angela said, “Yes! They sent us an award with the cutest logo on it! Everyone was excited.”

Pennie and I chose not to mention that we own the romanticspots websites.

When Angela departed, I scrolled all the way to the bottom of the cafe’s website where I encountered a carousel of remarkable quotes.

 “People who love to eat are always the best people.”

– Julia Child

“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”

– J.R.R. Tolkien, from “The Hobbit”, spoken by Thorin Oakenshield

“No act of kindness, no matter how small, is ever wasted.”

– Aesop, “The Lion and The Mouse”

“Believe those who are seeking the truth. Doubt those who find it.”

– Andre Gide

Having been distracted by every bad thing that had happened since our 4-hour trip in a flooded car, these next two quotes hit me pretty hard.

“You’ll miss the best things if you keep your eyes shut.”

– Dr. Seuss

“The flower that blooms in adversity is the most beautiful of all.”

– Walt Disney

Each of the remaining quotes at the bottom of that menu lifted me a little bit higher.

“All grown-ups were once children… but only few of them remember it.”

– Antoine de Saint-Exupéry, “The Little Prince”

“Where you tend a rose, my lad, a thistle cannot grow.”

– Frances Hodgson Burnett, “The Secret Garden”

“True love is like a fine wine, the older the better.”

– Fred Jacob

“It is better to know how to learn than to know.”

– Dr. Seuss

“The most beautiful things in the world cannot be seen or touched, they are felt with the heart.”

– Antoine de Saint-Exupéry

And then this line lifted from “A Room of One’s Own” by Virginia Wolf made me smile and remember where I was.

“One cannot think well, love well, sleep well, if one has not dined well.”

And then Andre Gide encouraged me to quit looking at what was behind me.

“Man cannot discover new oceans unless he has the courage to lose sight of the shore.”

In the space of just a few minutes, a carousel of curated quotes at the bottom of a cafe menu convinced me to look beyond the windshield.

As you read this, I am adding a 450-year-old quote from Michel de Montaigne to that transformative list of quotes from Rise cafe at the shops in Clearfork. Are you ready? This is it:

“The surest sign of wisdom is continual cheerfulness.”

Look beyond the windshield, friend. It’s a beautiful world out there.

Roy H. Williams

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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