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Rachel Karten is a social media consultant based in Los Angeles. She has worked in social media for over ten years and previously led the social media team at Bon Appétit and Epicurious. During her four years at Bon Appétit, the social team won a social Webby Award and a prestigious National Magazine Award for best social. Since leaving in 2020, she has consulted on social media strategies for brands like CAVA, west elm, and more

Link in Bio is the newsletter she wish existed for the past ten years she worked in social and is one of the top business newsletters on Substack has been featured in the Wall Street Journal, Grub Street, Slate, CNBC, and more.