Star Cadet is a creative commerce company. Its mission is to deepen the connection between creators and their communities, and its captain is Rachel Rogers. After helping her husband, Olan Rogers (OG sketch comedy YouTuber) connect with his audience outside of the comments section, Rachel’s crash course experience in the merch world has launched her into a series of endeavors that would make even the boldest of the bold shake in their little space boots. It’s been a bumpy ride, but the journey is out of this world. Topics of discussion include: gratitude journals, mental and physical health, real world education, corporate retail, freelancing, the hybrid retail experience of The Soda Parlor, working with Conan O’Brien, dissolving partnerships, getting hit by a tornado, brand building, creating meaningful connections, brand licensing deals, the realness of YouTube, the love/hate relationship with social media, Mondaes, and running your business with integrity.