My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.

In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:

• When a business should start using paid ads
• Where paid ads should drive traffic to
• What cost per lead means, what that cost looks like, and how it works
• What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
• What pixels and conversion API’s are and how they work
• Where to place ads, how long to run them, and how testing ads works

Resources & Links:

• Funnel Babes Blueprint Optin
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Melissa:

• Follow on Instagram @litchfieldmedia
• Follow on TikTok
• Check out her Website
• Connect on Linked In

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe so you never miss an episode!

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Today’s episode is for you if you’ve ever found yourself saying:

• I’m working everyday but I’m not getting anywhere.
• I’m doing all the things and I’m drowning.
• I don’t know what to do to make money.
• I’m working long hours and I feel like I’ll never be able to cut back, or if I do, my business won’t survive.

I found myself saying all these things at the beginning of 2022 that forced me to audit and rethink how I was doing business.

I ended up asking what my most important tasks are to focus my time and energy on. Learn the 3 IPAs (income producing activities) I do daily to move the needle in my business:

1. Content, this is how I get eyes on my business
2. Selling on Instagram stories daily and using emails to sell
3. Customer experience, I need make sure I take care of my people

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

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I was recently a guest on a podcast, and the host shared how many of their clients feel uncomfortable and weird sharing their wins online. So today, I’ll be talking about my personal experience and take on why I think sharing wins can be powerful and impactful. 

In this episode I cover: 

• How I was inspired when two other people I follow on Instagram shared their wins and how it showed me that it was possible for me to achieve the same
• How wins don’t have to be solely monetary focused 
• The importance of asking yourself what your intention is for sharing/posting and then trusting it will reach the right people if your intentions are pure
• Including context as you share your wins so people can really understand what it takes to see the same results 
• Sharing not only your own wins but your clients’ wins as well 

I also have a little announcement! You can now find Radical Disruption on YouTube! Find episodes at @myanichol on YouTube.

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

I’m excited for today’s episode with my special guest Shay Bacani! Shay is a CFO, Financial Strategist and owner of Centure Financial - a financial management firm for women, by women. Their main focus is to help her clients get good with money, know their numbers, and retain their wealth.

In this episode we dive into using AI to scale your business. People have a lot of different opinions on AI. Shay helps us understand more about AI and how it can impact your business.

We dig into:

• The elements of AI that could be a little scary
• The realization that AI is happening, we can’t change it, you’re either going to be a part of it, or be a bystander
• The advantage of learning it now while it’s still early 
• Influx of financial wealth because of AI
• AI-powered tools that help with automation, operations, systems, and ideas
• Cutting expenses and expanding your revenue
• In-house data we can collect with AI

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Shay Bacani:

• Follow on Instagram @centurefinancial
• Follow on TikTok @shayinfinance
• Connect on LinkedIn
• Check out her website

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is all about how to pitch yourself as a guest on podcasts. I’ve been asked about this a ton in my DMs, so I share my experience of being a guest on other podcasts and the benefits of exposing myself to new audiences. Positioning your business in a place that allows you to be seen for months and years to come in podcasts episodes can make a huge impact. I also share six tips on how to pitch yourself. In sharing these tips, I use both the perspective of pitching myself and being pitched to by others wanting to be a guest on Radical Disruption.

I walk through the different reasons I believe being a podcast guest is so powerful:

• Expand your reach
• Networking opportunities
• Credibility and authority
• Brand exposure
• Learning experience
• Thought leadership
• Engaging with potential fans and community
• Collaboration

Six tips on how to pitch yourself:

1. Posting and showing up consistently on your own social media
2. Research the podcast
3. Send examples of past podcasts or long form content you have done
4. Are you an expert in what it is you do? Share info on yourself, why you are beneficial to their podcast
5. Pitch to be on a podcast that is going to be beneficial for you and not just the host
6. Make sure you follow up if you don’t get a response

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

In today’s episode I share how my beginner’s mishap in the kitchen got me thinking about how being a beginner in business and experiencing failures is not only a good thing, but important. 

In this episode, I cover:

• Failure is important to grow, it’s part of the process
• Being a beginner opens up opportunities for immense learning and growth
• A perspective shift is how we get to the next level
• Ask yourself “what are the lessons I need to learn” instead of “what am I doing wrong”
• Set expectations realistically when you’re a beginner
• Rushing yourself can cause mishaps
• Focusing on how to make where you’re currently at easier 

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list
• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

I have a very special guest, Dr. Lauryn Brunclik, joining us. She’s a chiropractor, podcaster, speaker and coach who began her career with a passion for helping women and children in her local communities find better health and maximize their expression of life. Ten years into practice after building multiple clinics and leading a large team, she felt a calling to begin helping other female chiropractors find success in their own clinics while still prioritizing their family, core values and passions. She started the podcast She Slays the Day and quickly built a super loyal community within a tiny niche of women chiropractors. She shares how she leveraged her social media and audience to create a high ticket course and bring in six figures on its first launch. Although she loves the vanity metrics that measure success, she's a fantastic real life example that you do not need tens of thousands of followers to make hundreds of thousands of dollars.

In this episode, Dr. Lauryn Brunclik dives deep into her experience and advice on:

• Her desire for freedom in her business and how she has created that
• Mindset when it comes to delegating, implementing systems & automations, and overcoming hiring challenges 
• The power and potential of micro niches 
• How she executed such a successful launch without hundreds of thousands of followers
• The value of understanding your “why” and doubling down on what you’re passionate about
• Lessons learned in leadership

Resources & Links:

• Dr. Lauryn’s 10 step checklist to leverage the power of a small niche on Instagram
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Dr. Lauryn Brunclik:

• Follow on Instagram
• Check out her website
• Subscribe to her podcast She Slays the Day

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list
• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

I’m thrilled to have Alyssa Chan-Evangelista, founder and CEO of Inspired Media Co. with us today. She is an ex-wanna be actress turned social media strategist, manager and content creator. We talk all things building a personal brand, niching down within yourself and building your content creation skills.

In this episode, we cover:

• Building a personal brand
• What’s your vibe?
• What are you known to be a go-to for?
• How all of your content topics can be created through your “it factor” lens


• Niching down within yourself.
• Niches work!
• Creating content with your personality and point of view
• Your personal brand is priority
• Ideas for niching down your content


• Content creation
• How authenticity can come through with intentional posting
• Use your ideas! Most people don’t have a content ideation problem, they have a content execution problem
• Quality content doesn’t mean perfect content
• Content ideas and trends to get your creative juices flowing

Resources & Links:

• The Lifestyle Pillar Guide - FREE!
• Social Strategy Intensives
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Alyssa:

• Follow on Instagram and TikTok @inspiredmediaco
• Check out her website

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

This episode covers my current obsessions: tool edition. “Tool” is a general term in this episode because some of the tools I talk about are apps or programs, but there’s an actual physical tool in the list, too. Ultimately, I share 6 tools I’m loving right now to help better content creation and help better my business. For each tool I walk you through what I use them for, why I use them, costs, alternatives, and favorite tips when using them. There are links below to each tool. If you use my affiliate links listed, you’ll receive savings on the different tools. I talk more about that throughout the episode.

The 6 tools are:

1. Flodesk
2. Kajabi
3. Notch Instagram Insurance
4. Clickup
5. Typeform
6. Flipstik

Resources & Links:

• Flodesk:https://flodesk.com/c/MYANICHOL
• Kajabi:https://myanichol.com/kajabi
• Notch:https://notch.insure/3lQlVxF
• Clickup:https://clickup.com/
• Typeform:https://typeform.grsm.io/nda4kpuzqtxi
• Flipstik: https://www.getflipstik.com/myanichol Code: MYANICHOL for 20% off 
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

This episode covers 5 takeaways from the Kajabi event I spoke at and attended. Kajabi is a platform that helps people build their business online. I was asked to be on a panel and speak about monetization at their event. I also got to listen to other speakers and loved getting to meet people that were utilizing the Kajabi platform. I didn’t get to share my experience on social media as much as I would have liked, so I thought a podcast episode would be a great way to recap.

The 5 takeaways from my time at the event that I dive further into are: 

1. Why networking is important and I share a list of just a few of the amazing people I met (links below) 
2. The power of recurring revenue through affiliate commission
3. How to win at business 
4. Always have a long form, evergreen content piece of your strategy
5. If you aren’t getting, give more

Resources & Links:

• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE
• https://www.instagram.com/missellenyin/
• https://www.instagram.com/haleyburkhead/
• https://www.instagram.com/abufofanah/
• https://www.instagram.com/mindinmymacros/
• https://www.instagram.com/vanessazambito/
• https://www.instagram.com/thegrahamcochrane/

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list
• Check out my website

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU