Radically Transparent

Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn. 

Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served.

If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pizazz you need to lead with creativity and produce transformational content.

Rich Stone, Vice President of Sales West of TechTarget reveals why intent data has become a dirty word for sales and marketing teams despite all the good it brings to an organization. Host Jennifer Gutman of Oktopost welcomes Rich as they explore some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together. He reveals why social selling is his secret sauce when it comes to outperforming his peers and gets “radically transparent” about why the most talented marketers have been in sales. Rich even shares a few tactics on how he's been able to motivate his teams over the years, hint: long vs. short hair!

Shawn Herring, VP Marketing at PandaDoc and a brilliant Forbes Councils Member joins this episode of the Radically Transparent podcast, brought to you by Oktopost! Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset and the importance of being a marketing leader in an organization where executive leadership understands marketing. He also sheds light on how his background in biology has led him to lead with a mindset that he is never going to be right, only less wrong when driving marketing growth and breaks down why being wrong isn’t always bad unless YOU are the one having to defend it.

Eric Hanson, Fuze's CMO, found himself getting brutally honest with host Jennifer Gutman on this episode of Radically Transparent, presented by Oktopost. As he drives home throughout the show, good leadership starts with trust and Eric reveals why a leader's ability to attract and retain talent becomes the lifeblood of the business. 

He also taps into leadership tips, such as how to best take care of employees and why it’s incredibly critical in today's business climate to be clear on goal-setting. Eric even takes time to explain why hiring for the work rather than a 9-5 day matters in order to foster a true environment of trust and exceed goals.

His first tip, you may ask?

With work being a majority of where we spend our time, and talent being an important asset for any company, surround yourself with people you like, and naturally, people you trust!

Demandbases’ VP EMEA, Paul Gibson, opens up about why ABX, or account-based experience, is the future of ABM, or account-based marketing. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals to Oktopost's Director of Social Strategy and host, Jennifer Gutman, some pointers on how we can all shift our mindset into the ABX mentality to effectively impact revenue.

Oktopost’s VP of Sales, North America, Jason Stone, sits down with host Jennifer Gutman of the Radically Transparent podcast to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.

Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling should be at the top of every sales leader’s agenda.

Tal Sarig, CMO of Powtoon, a video communication platform that is empowering millions to create compelling and engaging videos and presentations, is no stranger to the B2B marketing stage. Holding marketing leadership positions at Wix, SamsungNext, and Google, famous for kicking off YouTube marketing in Israel, launching ShoppingIL, the Israeli cyber Monday, and co-founding two of Google's global programs - Campus for Moms and Webrangers, Tal sits down with Oktopost's Director of Social Media Strategy and host, Jennifer Gutman to dive into the role of emotions and why they play such an important part in building a bond between a brand and a loyal customer.

Together, the two peel back the layers of measuring customer emotion, what it means to truly Benchmark when setting SMART goals and where most marketing leaders are falling short when it comes to evoking feelings, both for their customers and teams.

VP of Corporate Marketing at Exabeam, Larissa Gaston, sits down with Oktopost's VP Marketing, Natalie Binns, to discuss how the most creative ideas often come from high-pressure situations, and why your peers are the best place to go to keep up with the latest marketing trends.

In this episode, you’ll learn how to best support your team, what marketing leaders are doing to stay sane to tackle their ever-growing to-do lists, and what every marketing leader can learn from the sport of rowing to move the "marketing boat" and entire organization forward.

Appgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent?

Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie has much knowledge to share about the new buyer journey on this episode of the Radically Transparent podcast. She admits measuring intent is actually part art and part science and dives a bit deeper into the 15 touchpoint average before a prospect wants to even engage with a salesperson. She even reveals how her own team is measuring intent, how they are leveraging storytelling effectively to help drive opportunities down the funnel, and much more about what's keeping her up at night as a marketing leader. 

Replicant’s Senior Director of Marketing, Katie Hurley, and Oktopost’s Director of Social Strategy, Jennifer Gutman discuss the intersection between AI and neuroscience, and technology. Together, they explore the future of these fields as they continue to quickly evolve and coincide with how marketers are building phenomenal customer experiences.

As a passionate marketing leader, Katie also talks about her time at Salesforce where she helped launch their AI platform, Einstein, and gets “radically transparent” about how she found herself, albeit accidentally, in the world of AI and marketing after years in finance. She even makes an interesting comparison between the evolution of ATMs and smart learning, which may just change the way you think about incorporating human to machine conversations into your customer experiences!