Radically Transparent

Amazon's very own leader of marketing ops, Darrell Alfonso, opens up about the role of marketing ops and why it has become a core component (and highly sought after) for any successful marketing team. He is changing the perception of this “mundane, tactical role” into one that actively boosts marketing’s overall strategic value one LinkedIn post at a time.

As a sought-after public speaker and thought leader in the space of marketing operations, Darrell is consistently challenging his 30,000+ LinkedIn following to think deeply and meaningfully about the role of marketing ops in an organization. In this episode, Darrell dives into how to:

Darrell even shares how his non-conventional marketing background has given him the ability to bring together the goals and work of others to meet the goals of entire organizations through the role of marketing operations.

It’s an episode that anyone looking to understand the modern-day recipe for high-performing marketing teams won’t want to miss!

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BTW: if you’re a marketing ops Guru like Darrell and looking for your next challenge, Oktopost is looking for a Senior Marketing Operations and Web Manager. Check out the open position here.

CEO and Founder of Refuel Creative, Ryan Jones, has made a career out of helping organizations eliminate barriers between marketing and technology. Based out of Australia, he’s a brilliant and engaging guest who takes us through the day Facebook, with no warning, de-friended Australia, how it impacted his business and customers, and what he’s doing to navigate the gaps between marketing and technology.

If you like what you hear, don't forget to subscribe to the Radically Transparent podcast, brought to you by Oktopost!

VP Marketing at Veyo, a company dedicated to next-generation patient transportation, Sarah Kuntsal, gets "radically transparent" about the challenges of marketing in a highly regulated industry, like healthcare. 

From creating meaningful interactions during lengthy sale cycles to ensuring initiatives follow the guidelines of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), there's certainly no shortage of daunting obstacles quarter over quarter. 

In this episode, Sarah shares why HIPAA is tricky and reveals what she’s doing to keep her teams up to par with non-stop, ever-changing regulations and how she's uniting sales and marketing. She explores why content creation is helping her team thrive in reaching and engaging potential partners. And even explains why she's not focusing on advertising this year, and what she’s doing instead! 

A must-listen episode for anyone marketing in a regulated industry. 

Oktopost CEO, Daniel Kushner, and VP Product, Liad Guez, share the hot seat today on this episode of Radically Transparent, brought to you by Oktopost. 

You'll walk away understanding why when founding Oktopost in 2013, Daniel and Liad took a conservative approach and decided to only ever register the company in $800,000 early-stage funding, which has run on revenues and profit ever since. 

That is until the recent news in TechCrunch dropped in July 2021 announcing a growth funding round of a $20 million minority investment from London-based growth equity firm Expedition Growth Capital.

The co-founders open up about their journey through entertaining stories of start-up life and get more serious when talking about how the pandemic forced people online with social media use exploding, for obvious reasons, and how this impacted Oktopost behind-the-scenes.

Guest Auseh Britt, VP Growth Marketing at Terminus, joins us to navigate a discussion on the complex return of in-person events by addressing how teams can plan for uncertainty and build contingency plans for the next 6-12 months.

While many B2B organizations successfully pivoting into something else to build and maintain a pipeline, growth marketers recognize that events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans and they are much needed in a marketing plan.

Auseh takes time to walk listeners through how despite being a multi-channel approach company, successfully pivoting to ABM and other tactics, she is taking this time to incorporate in-person events back into her marketing strategy and what the "new" events for Terminus will look like in the future. 

Julia is General Counsel & Chief Privacy Officer at TripleLift. She oversees the company’s legal matters and is responsible for ensuring that TripleLift’s technology, practices, and procedures meet global privacy requirements. With data privacy becoming one of marketing's biggest challenges and new privacy laws requiring a new way of interacting with buyers, brands are being forced to get more personal as consumers demand a more individualized experience from each brand they interact with, despite being more cautious about sharing their data.

On this podcast episode of the Radically Transparent podcast, brought to you by Okotpost, Shullman talks through the silver linings of data privacy regulation for the B2B marketing industry as a whole. 

Not missing a beat, she dives head-first into how personal data collection has become so deeply tied into the consumer’s digital experience and busts some of the fake news around data privacy regulations, GDPR and its impact on B2B business activities. She even forecasts what the future of “identity” or lack thereof may look like in the coming years.

Certainly an episode not to be missed!

Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of  the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost. 

In this episode, you will find your jaw dropping to the floor as Gannett reveals the science and secrets behind achieving breakout commercial success. It's not as complicated as you may think! He dives into how many of us have been spoon-fed the idea that genius is born only through nature and otherwise cannot be taught or made. Quickly de-bunking that myth on the show, Gannett reassures us all that if you are not born a creative genius it does not mean you can never become one. By breaking down “the creative curve” -- the point of optimal tension between the novel and the familiar – Gannett leaves you with the mindset, skillset and toolset to better engineer mainstream success in any field!

Google's Global Director of Storytelling for Google Cloud, Natalie Lambert, dives head first into the challenges of measuring top of funnel content and why the impact of all the various things B2B marketers do is so hard to quantify.

Today’s marketing leaders do not have the ability to say that a specific tweet or single podcast has led to a true sales lead. So how DO you measure top of funnel content going down the funnel, what are some of the ways to understand activity that may or may not be contributing to a customer's purchasing decision? 

Find out on this episode of Radically Transparent, presented by Oktopost! 

Founder and CEO of Brandwatch, the worlds leading social intelligence company, and currently serving as the Chief Growth Officer at Cision, Giles Palmer, discloses not only what it's like having a boss for the first time in 15 years, but also gives a glimpse into the challenges of leadership when it comes to old school business mindsets clashing with new generations of work ethic. 

On this tell-all episode of Radically Transparent, brought to you by Oktopost, Giles takes us on a journey from accountant to entrepreneur and everything in between, from co-founding Runtime Collective in 2000 - an agency that built systems for a variety of clients and how he spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007.

In February 2021 it was announced that Brandwatch had been acquired by Cision, the leader in news distribution and media monitoring and analysis for $450 million. Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space - Crimson Hexagon.

Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology and Giles sits on several start up boards as NED or observer and is a Governor of Clifton College. Giles holds a Physics degree from Durham University and is a qualified Chartered Accountant.

Rick Haring is the Vice President, Marketing and Communications Americas with International SOS and currently leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region. 

Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness, increase intent to buy, generate leads and maximize conversions.

Rick brings an extensive background and long history in the field of Marketing and Sales with Verizon Communications. With over 18 years of experience, his knowledge of Digital Sales and Marketing Strategy, lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are second-to-none.

In this high energy episode, Rick sits down with host Jennifer Gutman, Oktopost's Director of Social Strategy, to peel back the many layers and levels of risk-taking in marketing, accepting failures and how he's not only encouraging his team, but his entire organization, to push the envelope when it comes to innovation and creativity.

If you're feeling a little nervous to try something super new because it may be too risky, listen to this episode and how Rick gracefully navigates the mindset between risk-taking and failure through hilarious stories and experiences.