Radically Transparent

Across B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing.

On this episode of the Radically Transparent podcast, brought to you by Oktopost, we'll uncover how using AI is assisting the marketing function to become a more efficient and effective machine at harnessing the infinite amount of data at their disposal to drive revenue impacting initiatives.

Heating things up by discreetly disclosing how marketing teams can use big data to get more time back in their days, get inside their prospect’s heads and tighten hand-over processes between marketing and sales, Chris makes this the unmissable AI-centric discussion marketing leaders have been waiting for all year.

Noted creator of company culture, speaker and sales expert Derek Grant, SVP of Market Strategy at SalesLoft, delivers a hearty serving of perspective on the modern day sales professional, building a stellar company culture, leading with visibility and being intentional. He even shares a story about how being “value shamed” by his team helped him on this high energy episode of the Radically Transparent podcast, brought to you by Oktopost.

Sales and marketing professionals at all levels will find value in Derek’s interview. He has a knack for storytelling as he shares his tips for holding people accountable as a leader and so much more!

Work as we know it has changed– and so have our values when it comes to work. We’re zooming in on one of the hottest topics in management with Russell Rothstein, Founder & CEO of IT Central Station, Perry Nalevka, Founder & CEO of Penguin Strategies and Daniel Kushner, Founder & CEO of Oktopost to find out how they are holding themselves accountable as leaders to create out-of-this-world places of work and beyond happy employees!

Committed to the idea that everyone can thrive in the new world of work when employees are happy, 3 CEOs weigh-in on the pains, gains and lessons learned in building a healthy work culture and retaining top talent.

Why should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations.

Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for high performing teams. He even reveals his secret sauce to ensuring marketers love their jobs, are proud of their contributions and do really, really strong work. 

With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.

When you’re pressed to drive sales, it’s tempting to try everything and “boil the ocean," according to Kevin Mulrane, VP Head of Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI. 

But to be an effective, revenue leader, you need to be able to prioritize what’s really important. On this episode of Oktopost's Radically Transparent podcast, you’ll learn how to challenge yourself out of your comfort zone, work cross-functionally, build meaningful relationships and spark real success to explode company growth.

MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day, filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost.

Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.

Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what he’s learned on his journey to becoming a founding father and leading MarTech visionary and how he stays relevant in the market by thinking beyond Account Based Marketing (ABM).

He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan.

The necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer.

That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all  actions to the involved stakeholders. 

Perfecting that balance doesn't happen overnight. A lot of the time that balance is tough.

On this episode of the Radically Transparent Podcast, Kathryn Sharfman, CMO and Chief Platform Officer of Sun Exchange sits down with Jennifer Gutman, Director of Strategy at Oktopost to discusses the necessity of balance in decision making, communication, leading teams, transformation and how that balance impacts the success of both short and long-term outcomes.

With 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike Dickerson, CEO of ClickDimensions, joins Jennifer Gutman, Oktopost's Director of Social Strategy, to talk how businesses can achieve true digital excellence through virtual selling and being intentionally purposeful.

On this episode, Madkudu's Director of Demand Generation, Hana Jacover joins Oktopost's Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry's greatest marketing and marketing ops challenges and the mindset, skillset and toolset needed to solve them.

With a deep agency foundation in building best-in-class demand gen engines for B2B tech companies around the globe before moving in-house, Hana provides incredible insight into balancing data and creativity to influence pipeline, full-funnel nurturing, and lead management. She even reveals a few of her secrets along the way.

Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.