Radically Transparent

Want to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?

To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast series, Radically Transparent.

On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as an industry subject matter expert your network will trust.

On this episode, host Jennifer Gutman, Director of Social Strategy at Oktopost catches up with Saif Ajani, co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of social listening in the B2B space, he explains how much social media can influence a product roadmap, and talks how treating social as a place to gather business intelligence is a treasure trove to make actionable business decisions.

For more insight into this topic be sure to Follow Oktopost on LinkedIn!

With a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer to become an expert in production.

In this episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, CMO of TwoHeads, to share her unfiltered insights into the challenges of video production, the psychology of video and offer actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way.

Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman, Director of Social Strategy at Oktopost shares how she was able to grow employee advocacy programs from mediocre at best to some of the most engaging initiatives in the company by paying attention to specific types of details.

As this also happens to be the last episode of season 2, host Colin Day, Managing Director of EMEA also makes a BIG ANNOUNCEMENT about what's in store for season 3. Find out on this episode!

Approached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini, the co-founders of Gossip Media guide the conversation on this episode of  Stuff You Should Know About Our Changed New World, Oktopost's original podcast show.

And no, you are not reading double!

These marketing gurus are identical twins with a long standing career in building startup marketing strategies and helping larger organizations "think like a startup". Along with host Colin Day, the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm to different aspects of growth hacking and influencer marketing, all while spilling secrets on how to fine-tune any content marketing strategy.

Never want to miss an episode? Follow Oktopost on Twitter, LinkedIn and Facebook.

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer?

Answering that question is a true content marketing guru. Zev Brodsky, the Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy joins host, Colin Day, Oktopost's Managing Director EMEA, to dive head first into the tactics content marketers need to expand audiences, connect with them in a way that grows sales and revenue and how a conversation Zev had with an ethical hacker taught him a valuable lesson about marketing technology.

For more insight into this topic be sure to Follow Oktopost on LinkedIn, Twitter and Facebook!

With an enormous amount of data generated from technology to supposedly make our marketing lives easier, things can get messy fast if you don’t know what to do with it. But what in tarnation can we do with the infinite amounts of data we get daily, besides all the basic stuff?! In a genius exploration of the many ways in which to use data to your advantage as a marketer, as a sales professional and as an organization, Shaun Ma, the Director of Strategic Advisory of MarketOne International, gives away all his data secrets that will have your mouth to the floor on this episode of “Stuff You Should Know About Our Changed New World” hosted by Colin Day, Managing Director EMEA at Oktopost. Not to be missed.

Can traditional and enterprise focused industries learn to thrive on social media? With her strategic marketing insight featured in publications like Forbes, Business.com, Upwork.com and Managers.org.uk, founder of MTC | The Content Agency, Megan Thudium, an expert in all things B2B content marketing, shares stories of how these industries, very much impacted by COVID-19, are evolving overnight.  Together with host Colin Day, Oktopost's Managing Director EMEA, they tackle best practices across social media to drive awareness, credibility and leads through content marketing.

Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. But the true digital transformation that is taking place right now is propelling rapid business innovation, putting marketeers at the forefront of driving new business models. 

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer, Owner and CEO of iundf Marketing Technology AG, joins Colin Day, Managing Director EMEA at Oktopost to explore how the value of technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem. 

Content should be created with care. You may have the greatest technology in the world but if nobody has heard of you, what’s the point? On this episode, Amy Kenigsberg, co-founder of K2 Global Communications, a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost’s Colin Day, Managing Director of EMEA to uncover how she helps her clients understand their audiences in order to relate to them and ultimately impact their bottom line. We'll let this episode speak for itself!