Radically Transparent

In this episode, Oktopost's Managing Director of EMEA, Colin Day, interviews popular YouTuber and Founder of Modern Sales Training, Derek Shebby. Making President’s Club 13 times during his 17 year career at Xerox, Shebby provides listeners with lessons learned and actionable takeaways from his own career. He even highlights proven sales methods and techniques that he teaches in his course, Sales in 21 Days, to help listeners sharpen their sales skills right on this podcast! 

On this episode of Stuff You Should Know About Our Changed New World,  Sarah Whipp, CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day, Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. The conversation centers around building, curating and maintaining a brand with a focus on messaging.

What is social selling? Dan Swift, CEO of Empire Selling, can certainly answer this question as he has dedicated his career helping B2B companies impact revenue and create meaningful customer relationships through social media. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The success didn’t stop there as he then went on to become the VP of Sales at Sprinklr, before going out on his own. Today, Dan has trained well 10,000+ sales people in the art of social selling over the last two years with his company Empire Selling. Joining host Colin Day, Managing Director EMEA at Oktopost, Dan Swift teaches listeners the do’s and don’ts of social selling coupled with the power of compassion, empathy and transparency in relationship building.

Bringing new knowledge into the B2B marketing industry is exactly what Jonathan Lawson, Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University does in this episode. Host Colin Day, Managing Director EMEA at Oktopost chats with Lawson about the state of small businesses and digital adoption. Using transformational stories of businesses the two uncover how entrepreneurs can pivot their mindset and do things different to impact productivity across their organization.

Understanding early on in the SaaS industry that nothing happens without the customer, Matt Zilli, CEO of Clarizen, the global leader in enterprise collaborative work management, and known for his impressive work as Vice President, Go-to-Market at Adobe and prior to that, Chief Customer Officer at Marketo joins host Colin Day, Managing Director EMEA at Oktopost to discuss what it takes to build a brand. As Zilli shares throughout the episode, the customer is at the heart of everything he does and with the right focus across sales and marketing only greatness can be achieved.

What exactly is Sales Transformation? And how can organizations thrive under extraordinary pressure to perform and provide shareholder value? On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, Chris Norton, Owner at MentorGroup, a management consulting firm working with a host of top global, European and UK companies helping develop their people and ensure organizations achieve and exceed their business goals, sits down with Colin Day, Managing Director of EMEA to discuss the competitive challenges and the development of people as being critical to an organization's success. A discussion not to be missed, Norton shares customer stories along with unique experiences in leadership as he is also Watford Football Club’s Director for the past 11 years, which has been awarded the Community Club of the Year by the football league twice in the last three years for the outstanding work done with children in the community to improve and inspire them through coaching, social inclusion, education and participation in sport.

When it comes to the future of work, sales and marketing are at the forefront of driving new and innovative ways to connect with people. On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, Matt Heinz, President of Heinz Marketing Inc. and radio personality from Host Sales Pipeline Radio, joins host Colin Day, Managing Director EMEA at Oktopost to help listeners to discover how companies can build more predictable pipelines, eliminate random acts of marketing and clean up “lumpy” pipelines. It may not be an episode with all the answers, but it’s certainly one with a pretty clear focus to help find them.

Kicking off the conversation in Oktopost’s newest original podcast show, Things You Should Know About Our Changed New World, is Ambassador Ido Aharoni, a well-known nation branding practitioner, a member of APCO Worldwide’s International Advisory Council, a Global Distinguished Professor for International Relations at New York University and Chairman of the Charney Forum on New Diplomacy. He was Israel’s longest serving consul-general in New York (2010-2016) and joins host Colin Day, Managing Director EMEA at Oktopost, to walk listeners through his nine principles to be considered by businesses and governments alike to in recovery from the pandemic.

B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained?  On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.

In today's episode, Colin Day, Managing Director EMEA of Oktopost, hosts Lee Hackett, professional footballer with Wigan Athletic FC turned CEO of BluprintX, a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.