Ari Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP.

On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He discusses which roles are essential to activate growth, where to allocate budget, tips for managing an agency relationship and how to decide where your marketing function is run from, especially when you have global teams and more.

Looking to earn a seat at the strategy table? Invest time in learning ways to effectively communicate. Joining this episode is Zeev Ben Shachar, Executive Coach, Master Storyteller and Communication Expert to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at the strategy table.

With over 15 years of public speaking experience, Zeev has been coaching executives and delivering trainings in effective communication, finding meaning in the mundane, storytelling and public speaking to thousands of people around the world.  His clients include Boston Consulting Group, WeWork and the Jewish Agency. He holds a BA in Psychology from Harvard University - later teaching there and receiving a certificate of distinction for teaching and an MA from Tel Aviv University.

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork, Jennifer Gutman, Director of Social Strategy at Oktopost sits down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to find out exactly what marketers need to know to move the needle forward in their careers.

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.

Want to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?

To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast series, Radically Transparent.

On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as an industry subject matter expert your network will trust.

On this episode, host Jennifer Gutman, Director of Social Strategy at Oktopost catches up with Saif Ajani, co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of social listening in the B2B space, he explains how much social media can influence a product roadmap, and talks how treating social as a place to gather business intelligence is a treasure trove to make actionable business decisions.

For more insight into this topic be sure to Follow Oktopost on LinkedIn!

With a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer to become an expert in production.

In this episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, CMO of TwoHeads, to share her unfiltered insights into the challenges of video production, the psychology of video and offer actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way.

Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman, Director of Social Strategy at Oktopost shares how she was able to grow employee advocacy programs from mediocre at best to some of the most engaging initiatives in the company by paying attention to specific types of details.

As this also happens to be the last episode of season 2, host Colin Day, Managing Director of EMEA also makes a BIG ANNOUNCEMENT about what's in store for season 3. Find out on this episode!

Approached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini, the co-founders of Gossip Media guide the conversation on this episode of  Stuff You Should Know About Our Changed New World, Oktopost's original podcast show.

And no, you are not reading double!

These marketing gurus are identical twins with a long standing career in building startup marketing strategies and helping larger organizations "think like a startup". Along with host Colin Day, the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm to different aspects of growth hacking and influencer marketing, all while spilling secrets on how to fine-tune any content marketing strategy.

Never want to miss an episode? Follow Oktopost on Twitter, LinkedIn and Facebook.

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer?

Answering that question is a true content marketing guru. Zev Brodsky, the Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy joins host, Colin Day, Oktopost's Managing Director EMEA, to dive head first into the tactics content marketers need to expand audiences, connect with them in a way that grows sales and revenue and how a conversation Zev had with an ethical hacker taught him a valuable lesson about marketing technology.

For more insight into this topic be sure to Follow Oktopost on LinkedIn, Twitter and Facebook!

With an enormous amount of data generated from technology to supposedly make our marketing lives easier, things can get messy fast if you don’t know what to do with it. But what in tarnation can we do with the infinite amounts of data we get daily, besides all the basic stuff?! In a genius exploration of the many ways in which to use data to your advantage as a marketer, as a sales professional and as an organization, Shaun Ma, the Director of Strategic Advisory of MarketOne International, gives away all his data secrets that will have your mouth to the floor on this episode of “Stuff You Should Know About Our Changed New World” hosted by Colin Day, Managing Director EMEA at Oktopost. Not to be missed.