Radically Transparent

As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what’s the best approach to learn about your perfect customer?

In this episode, Oktopost's Director of Social Strategy, Jennifer Gutman, sits down with UserTesting's CMO, Michelle Huff, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base.

More About Michelle Huff:

Michelle brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle. Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns. At UserTesting, she’s responsible for driving our go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.

One of the biggest challenges B2B marketers face today is being defeated by marketing fatigue. In this episode of the Radically Transparent Podcast, brought to you by Oktopost, host Jennifer Gutman sits down with Richard Wall, Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s to talk openly about the modern day marketer's battle with marketing fatigue and how to steer clear of digital communication overload.

To win at social media marketing in 2021 means thinking like an investor. They're a brilliant bunch, and for all the right reasons. Extraordinarily analytical and loving the thrill that comes from calculated risks, Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017 joins Jennifer Gutman, Director of Social Strategy at Oktopost to explore how thinking like an investor can help marketers drive growth and maximize ROI to exceed marketing goals. 

Is there really such a thing as a “fearless leader?” CEOs often present themselves as bulletproof, but running a business can be unnerving. What does it really take to keep a company afloat and what do CEOs really want from their employees?

On this episode of Radically Transparent, CEO and Oktopost Co-Founder, Daniel Kushner exposes the secret fears of the modern day CEO.

[Disclaimer: Show was taped in an up and coming new studio and the audio quality of the host presents a slight echo from time to time. If you're a super-fan of the show you'll still listen, but be warned.]

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins our podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function against all odds.

As a marketing leader well skilled in branding and communication, Elinor brings to light what an entire new generation of CEOs, CMOs and marketers can learn from some of the most drastic organizational transformations of 2020 to succeed in 2021 and beyond.

Listen in and learn the truths behind leading and surviving transformation.

Top-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day, Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more!

He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.

Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

Social media is at the forefront of marketing and it has changed the way we do business forever as a result.

Master social media strategist Christie Le joins us on this podcast episode of Radically Transparent to disclose her secret sauce when launching and maintaining an employee advocacy program that keeps colleagues engaged and grows brand reach at the speed of light.  Her enthusiasm around social is contagious and Christie even touches on the importance of embracing social media to build a better business.

Listen in and learn best practices and KPIs for building any employee advocacy program into 2021.

Ari Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP.

On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He discusses which roles are essential to activate growth, where to allocate budget, tips for managing an agency relationship and how to decide where your marketing function is run from, especially when you have global teams and more.

Looking to earn a seat at the strategy table? Invest time in learning ways to effectively communicate. Joining this episode is Zeev Ben Shachar, Executive Coach, Master Storyteller and Communication Expert to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at the strategy table.

With over 15 years of public speaking experience, Zeev has been coaching executives and delivering trainings in effective communication, finding meaning in the mundane, storytelling and public speaking to thousands of people around the world.  His clients include Boston Consulting Group, WeWork and the Jewish Agency. He holds a BA in Psychology from Harvard University - later teaching there and receiving a certificate of distinction for teaching and an MA from Tel Aviv University.

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork, Jennifer Gutman, Director of Social Strategy at Oktopost sits down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to find out exactly what marketers need to know to move the needle forward in their careers.

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.