Radically Transparent

Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!

This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more authentic leader as Jill so eloquently opens up about the communities she supports and why she supports them.

Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost.

With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak and what it took to get CallMiner’s successful account based marketing strategy off the ground.

CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.

Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month.

Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.

Natalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally.

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She even shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!

Malin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style.

Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action.

But to describe this episode as only about brand purpose is doing the entire conversation a disservice.

What’s so beautiful is the way their discussion frames the importance of brands doing well by being good. Yes, that means companies need to focus less on talking AT people and more on content that makes people WANT to actually spend time with their brand.

By the end of this episode, you’ll be left astonished, in awe, and feeling very, very inspired-- and maybe that’s the exact kind of motivation you need to reach your customers in an authentic way through content.

Forrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels.

With a true passion in connecting people to brands and finding news ways to interact, engage and advertise, Claire opens up to host Jennifer Gutman, Director of Social Strategy at Oktopost, about being the alignment bridge between marketing and sales. She discloses the challenges of finding a brand's social voice, how she battled with decreasing engagements and what she did to overcome a plummeting engagement rate. 

Claire is the brand therapist you didn't know you needed and this episode will have you re-thinking a successful approach to social in no-time!

Law practice and marketing are an odd marriage. CMO Howard Kravitz for Winston & Strawn LLP, an AmLaw 50 global law firm, joins the conversation to take a deeper dive into why it’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?

On this episode of Radically Transparent, brought to you by Oktopost, modern-day challenges confronting law firms are brought to light as both legal marketers and partners work to retain current clients, expand relationships, beat out competing practices and attract new prospects. 

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies.

Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her own team of them are leading the way in digital transformation.

With over 15 years of experience in direct B2B, client facing roles at Fujitsu and currently Atos, and many accolades under her belt, Catherine proves on this episode that the role of the marketing team has never been more important.