Radically Transparent

Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent.

As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Flipping the script on recruitment marketing, Andrew leaves no question unanswered as Natalie Binns, Oktopost's VP of Marketing grills him on the state of talent acquisition.

During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. He reveals trends across candidates who over the last few years have increased their level of consciousness about the type of company they would like to join, and reveals where brands struggle to recruit good talent.

Lee Odden, CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.  As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign. He gets candid about why, before reaching out to any influencer, you must:

Without missing a beat, Lee even discloses his thoughts on being CEO and his responsibility to set a high standard with TopRank Marketing in the B2B Industry. He highlights how he often considers the best ways to keep his remote team motivated, inspired and on task. As a marketing leader, it’s important to elevate the culture in creative ways so they can continue to grow.

Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results? Hindsight is always 20/20. How do you, as a leader, do better?

Paige Lewin, Netcore Cloud’s Head of UK Strategy stops by the Radically Transparent podcast to reveal how a former cut-throat sales culture has led her on a mission to balance and build new processes between the sales and marketing functions. She’s an open book about the strong company culture she has built. Her secret? Aligning the CRO, CMO, and CEO.

According to Lewin, these three roles form the three pillars of an incredibly powerful business foundation. With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization. Paige even suggests a few different tactics to get these teams communicating and collaborating to bridge any gaps, She stresses the need to keep sales and marketing “joined at the hip” to continue to deliver a high level of excellent performance.

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It’s hard to do the same things over and over in marketing and expect massive growth.

Join Oliver Pilgerstorfer, CMO of IFS, on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningful way. Throughout the episode, Oliver discloses how he spends a lot of time considering if the work they are doing today can scale tomorrow, and walks through some of the ways he approaches strategy from a macro level in order to understand all the elements crucial to their success.  As a billion-dollar revenue business with over 5,000 employees, keeping pace with this growth can be a challenge. Oliver even talks through a few different initiatives, including employee advocacy, that are being used to support a rapidly scaling organization.

Meet Avnita Gulati, Senior Director, Global Marketing at VISA, with over 12 years of experience in the B2B industry. In this episode of Radically Transparent, Avnita explains her strategy around ABM, how to get buy-in from leadership, and how to plan an ABM strategy effectively for long-term success.

Not only that—Avnita shares her Go-To-Market ABM rollout template right on the show which is all based on her experience and designed so that she can then apply it over and over.

CEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do.

Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice? 

Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time?

Kirsty and Jen discuss it all.

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Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.

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Website: https://www.oktopost.com/

LinkedIn: https://www.linkedin.com/company/oktopost 

Meet Stephanie Carls, Director of Social Media and Digital Content at Corel Corporation, brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success.

As a bonus, she also gives her best tips on how to roll out an advocacy program. She should know—she’s done it across three different teams!

Tackle.io’s VP Marketing, Nicole Wojno Smith stops by the Oktopost’s Radically Transparent podcast to talk through the challenges of B2B marketing in a modem customer journey that isn’t always measurable. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. In a world where the B2B customer journey has changed—far from the linear funnel most of us love to draw, customers are taking charge and leading the sales process. They’re savvy, sophisticated, and they don’t want to be advertised to. They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. So how can we reach them?

CMO of Algolia, Jason McClelland, talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two. Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a few key tactics to promote alignment that you can apply to your own brand.

Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you'll leave this episode confident knowing which program outline to bring to your next strategy meeting!