Raise Your Game

Brandfest is back! Over the last 14 years, the annual brand marketing forum has become a much anticipated arena for the brand marketing fraternity to share fresh ideas, insights and information on the future needs of brand builders. What kind of challenges are being experienced by brand marketers today? And what should company heads and brand custodians do to ensure that their brands remain meaningful? Some of the speakers at Brandfest 2018 give us a taste of what to expect at this year’s installment.

*Please note that the dates of Brandfest have been changed due to the upcoming general election, since this interview was recorded. Brandfest will now be on the 14th and 15th of May.

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As Malaysians, we spend a lot of time in malls and in shopping areas, and oftentimes you can see shoplots that change faces almost every few months. Why is it that some retail businesses just can’t quite find success? We speak to Jason Teh, a professional coach who specialises in talking about all things retail, to discuss some of the fails of retail.

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There are various factors that encourage higher levels of performance from employees in your organisation. Why should leaders be a secure base for employees? Why are your employees less enthused about your organisational goals? Why are your employees struggling as they move up? In this Raise Your Game session, Pravin Nair from Leaderonomics shares the 5 key success factors obtained through the lenses of football coaching, and how it can be integrated into organisations to achieve its desired excellence.

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Mental illnesses and personality disorders are more common than we know it. In fact, little do we know that many of us actually have some form of disorders – but of course some more serious than others. The reason to look out for symptoms is because these disorders would then in one way or another affect one’s mood, thinking and behavior hence the overall well being of oneself. In this Motivational Monday RYG session, Dr Leeland A. Jones, a psychiatrist all the way from New York will be able to help us understand the psychological well being of men and women in the area of depression and mental disorders.

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As a executive director with the John Maxwell team, Dr. Lisa Hamm speaks to us about the laws of leadership and how to measure your objectives by putting your dreams to the test.

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All leaders have different leadership traits, characteristics and personal habits. But one habit that rings true amongst the echelon's of top leadership is personal fitness.They all stay fit (though to varying degrees) and try to put health as a priority. Why is this important? And yet, why do leaders today struggle to find personal time and space for exercise? How can we carve out a plan that fits into our daily busy schedules?

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Jeevan Sahadevan takes us through a step-by-step guide on the often overlooked goldmine area in selling: rapport building. When you establish strong rapport with people, selling products and services becomes so much easier but many don’t know where to begin that journey of establishing rapport. In today’s Motivational Monday session, Jeevan shares his 5 powerful methods on doing just that.

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This is Part Four of a four part series on managing mindsets, where the topics involve understanding the psychology involved with business. When it comes to any business, it can be hard to hear complaints. However, as it turns out, complaints are actually gifts in disguise. George Aveling reveals how to treat complaints as gifts to build customer loyalty instead of just criticism.

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Every last Monday of the month, Sheila Singam uses case studies to illustrate how NLP techniques can be utilised as tools and in this session, she shares the need for multiple intelligences (IQ,EQ and SQ) and how they impact organisations and their culture.

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This is Part Three of a four part series on managing mindsets, where the topics involve understanding the psychology involved with business. There are already so many guides on how to be a good leader or a manager, but it's also important to know how to be led and managed. Here, George Aveling speaks to us all about the concept of employeeship - how to be a good employee and why you're more than just another cog in the wheel.

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