A conversation with Ralph Baydoun - media monitor and analyst, and founder of Influeanswers. Taped live at Aaliya's Books.

A discussion on the wider role of media monitoring and online data analysis, an explanation of social listening and research on state-sponsored weaponization of social media, different tools to measure online content's 'viral' impact, built-in polarization that contributes to the spread of disinformation, and partial curbing measures that platforms - and countries - are taking.

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Timestamps:

0:00 Intro

1:29 Lebanese media

7:05 Cambridge Analytica

12:27 Measuring impact

18:41 Social listening

23:23 Online to mainstream

27:07 Weaponization of social media

34:38 Dead internet theory

41:21 Strategic communication ministry

46:!1 Lebanon

55:46 Built-in polarization

1:00:10 Canada

1:04:19 Q&A