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Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works

This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at 

• how it provides SEO practitioners with menu of possible experiments to explore
• the role of Chrome as a source for click through data and what it means for link builders
• How this click through data seems to be one of the most important ranking factors
• Why links on low performing pages have absolutely no value and thus why many citations no longer do either
• whether Ad clicks might in fact influence rank
• How should we think about “web references” aka mentions vs Links 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.

• Ep 159

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