So glad we got to catch up with Ranger & Pulido, the two halves of the brain behind Norman Roscoe in Denton, Texas. A unique and inarguably original shop that is dripping in nostalgia, fueled by genuine enthusiasm, and is unafraid to shoot from the hip. Topics of discussion include: Stress induced delirium, herniated discs, growing your retail, vintage tees, the importance of location, faith in humanity, dipping your toes into DTF, targeted marketing, January scaries, and Reddit.