The Athletic's Adam Hurrey, Jack Pitt-Brooke and Alex Kay-Jelski pick apart the often awkward but occasionally glorious genre of football headlines, from "Super Caley go ballistic, Celtic are atrocious" to "Lionel Flair!", via the strict rules that govern the evergreen "Z, Y and Z" long-read headline format.

Plus: the definitive guide to words that only appear at the top of football stories - but you should never say them out loud.