Our third guest at Unsolicited Feedback is none other than Ravi Mehta - previously the CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Now, he's the co-founder and CEO of Outpace, and Ravi is not afraid to swipe left as they

🧳 Analyze the migration from Jira to Linear, including the conditions that triggered Ravi’s switch (starts at 1:32)

🔥 Discuss Airtable's move to conquer the up-market (starts at 27:43)

🔮 Offer some hindsight Unity probably would have appreciated heading into their pricing change this week(starts at 50:41)

These discussions will uncover the secrets behind switching costs and the eternal question of whether to serve a niche or go for mass appeal.

Linear has just announced their latest fundraising, and experts are discussing their momentum. The question arises: How has Linear managed to attract customers away from Jira, considering Jira's powerful capabilities?

Ravi explains that there are two main reasons for his dramatic shift:

Fareed mentions that "the people who benefit the most from project management tools are project managers. However, for the engineers, designers, and bug filers—the ones doing the actual work—the end user experience is poor." 🤔

"If the planning process places all the responsibility on persona X, but the value goes to persona Y, failure is inevitable if the experience is bad for persona X." 💡

Then, the discussion turns to the significant topic at hand: 🔍🗣️

Conditions that enable someone to come into a market and disrupt the incumbent without significant innovation include:

Either you can focus on the power user, but risk alienating new customers (e.g., Salesforce).

Or you choose to remain simple but accept that some customers will outgrow the product (e.g., HubSpot).

The latter option is more challenging, and the trio express concerns that Airtable may be the next victim as they move up-market, away from their Product-Led Growth (PLG) roots.

🎨 Ravi believes Figma is at risk and for Figma Super-fans Fareed & Brian, jaws hit the floor. Ravi defends his stance saying, it seems to focus too much on new products and features for technical users, neglecting the non-technical users. 🎨

💬 In another surprising hot take, Fareed suggests Slack is also in danger due to communication overload. Although it is not entirely Slack's fault, the product has not effectively addressed this issue. 💬

🌐 Brian mentions Zoom. Why?

For those who are not aware, Unity announced a series of new pricing changes that will take effect in 3 months. The most significant change is that they will now charge per installation.

It’s clear Unity is in a real pickle at the moment 🥒, but where did they go wrong and what can we learn from it?

1) 🤔 Didn’t think about their customers’ business models.

2) 😵 It’s COMPLICATED.

3) 🔒 They broke trust.

4) ❌ It’s not aligned to the value that Unity is helping them create.

5) 👎 No Win-Win or Give and Take here.

Let's hope Unity can find a way to respawn ASAP! 🤞🕹️