Kelsey Johnson of AWeber talks about REACHING THE RIGHT READERS THROUGH EMAIL. She discusses out of the box ideas for attracting subscribers; writing emails in the style of your books; not being embarrassed to sell your book; the easy rule for staying out of the spam folder; reasons not to use your personal email account; and setting a professional tone from the start.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

Transcript and show notes at https://www.theindyauthor.com/podcast.html

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Kelsey Johnson is the product marketing manager at AWeber, a tool for newsletters, email automation, landing pages, and more. She specializes in helping creators make more in sales in less time through the power of automation, effective subject lines and email copy, and landing page design, ultimately generating email copy that people actually want to read.