After the usual milk market report, this week Ben and Will are joined by Ian Potter, renowned dairy commentator, John Allen, Kite’s Managing Partner and Chris Walkland to talk about the recent and controversial Panorama programme ‘ A Cows Life; The True cost of milk’. Ian was featured in the programme and discusses with John and Chris the complexity of the issues as well as their thoughts on whether the BBC was ‘balanced’ in its coverage. They talk about the response from both Red Tractor and Freshways and the importance of a protect and promote message. They also outline what they think industry and farmers should be doing in response to the programme and media surrounding it. Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.