Today, Eric looks at the new Google Ads Insights, which surfaces trends tailored to your business so that you can see if you're keeping up with demand for trending products or services, and proactively formulate campaigns for related products. Hear about how this is Google’s way of trying to protect their ad revenue in the face of increased competition, and the implications of these increasingly AI automated processes on the future of marketing agencies. Tuen in today!

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to Google Ads Insights and what it means for you as an advertiser. 
• [00:29] What it does: it tells you trending keywords to help you proactively formulate campaigns for related products. 
• [01:21] Google's incentive: they want you to spend more on ads.
• [01:42] How Google is trying to protect its ad revenue in the face of increased competition.
• [01:59] How computers are increasingly automating these processes for us.
• [02:25] Why agencies need to evolve over time, especially on the creative front, as machines get better at optimizing and more decisions are made by AI.
• [03:00] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

 

 

• Google Ads Insights

 

 

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