This The final Tip in Listing Strategies can be expressed through the truthful reporting of your results as expressed by one of your clients or many other clients.

Here are some statistics that I watch to keep in mind when you are going to a listing presentation.

Explain to the seller what happens next, all the way through to closing: It Pretty simple in theory, but you must take the time to make them aware of everything that goes on during the marketing and sales process. In addition, make sure to take the time to educate them about everything that might not go right!

Close and get the listing signed. At this point in the listing presentation, you get to find out one thing, how good your listing presentation really was. If the seller stalls, or objects over commissions, there’s only one reason, you didn’t make a strong presentation or present enough value to cause them to take action and list with you.

Its Pricing Strategy. The question is Who sets the price of a home when you list it? The Seller! Don’t fall into the pricing trap. Here’s your pricing strategy conversation that will place responsibility back on the decision-makers shoulders!

Present your value proposition based on the expectations of the seller: The seller has told you what is most important to them and what their expectations are of a real estate agent. So, Now it’s time to verbalize your value proposition. There are two critical areas to focus on your presentation, maximum exposure of their home and your skills.

Restate and clarify the answers you receive: The age old principle, Seek first to understand, and then be understood. I see too many listing presentation ends up like this...Let me tell you how wonderful I am and how great our company is, and then I will listen to you. Don´t go into the listing presentation with an arsenal of features and benefits that you overwhelm the seller with.

Choose a spot to present: Give the sellers two options, the kitchen table or the dining room table. This is a business meeting and you are dealing with what is typically their largest investment. Do NOT sit directly across from the sellers. This is a confrontational position and you may lose the listing before you even start the presentation. Sit at the head of the table with the sellers positioned to your right or left. This is a collaborative position.

1. Show up on time: As simple as it seems, I’m amazed at how many times an agent shows up late for a listing presentation.

First, have you prequalified the Sellers for their motivation? Do they have your packet of information and comparables? What is your system that you follow when you arrive for the listing presentation? How long is your presentation?