What you say on social says a lot about you.  Garbage out – garbage back!   Think about who you are talking to and what will interest them.   Losing them is much easier than getting them.

Topic – How to kill your brand on social

Mentor – Joel Leslie

• You can promote your listings
• Not WHAT you promote but HOW you promote
• Like going to a bar-b-cue

We have come a long way from social media being a hassle that can be handled by anyone and everyone.

Topic – How to kill your brand on social

Mentor – Joel Leslie

• Community Managers
• They are your front window
• Think of them as a community – a tribe

Property Management Matters with Kasey McDonald – Communication is the key but HOW you communicate is critical.

Social is easy right?  Just whack up some listing and maybe a photo of the dog or the kids eating ice cream.  WRONG!

Topic – How to kill your brand on social

Mentor – Joel Leslie

• Have a plan
• Think about your content
• What you say should engage

Marketing Monday – Adam Stewart joins us to discuss partnership breakdowns.

Did you know that your brand has a personality?  Belinda Vesey-Brown – branding expert from #RealReach – says this is one of the reasons many people get their branding wrong.

Topic - #RealReach – Brand Strategy

Mentor – Belinda Vesey-Brown

• Creating a brand
• Branding is more than a logo
• Understand the emotional response

Aimee Engelmann – one of the experts on #RealReach – discusses the biggest challenge we face that outsourcing can solve.

Topic – #RealReach – Outsourcing 

Mentor – Aimee Engelmann

• The biggest challenge we face
• Expand and stay focused
• Big, small or just starting out – outsourcing will work

Developing your leadership style – Jacob Aldridge – Why smart leaders don’t use scripts and dialogues

Millie Aldridge is another of the experts on #RealReach.  Millie specialises in helping you get your head right.  The mindset for success

Topic – #RealReach – Mindset

Mentor – Millie Aldridge

• Don’t be scared of it
• Coach yourself to feel positive
• The danger of the ‘never enough’ mentality

Get Social with John Hellaby – Control your ego vs control your traffic

Don’t make the mistake of thinking that recruitment is all about the money.  It is not even about leadership.  You need to take a holistic view of your business to recruit well.

Topic - #RealReach – Recruitment

Mentor – Penny Tarrant

• Ask questions to find out about them
• Show interest
• Get to know them first so you can work out how you can fit into their business not the other way around

Property Management Matters with Tara Bradbury – How to handle the presentation when you do not have all the decision makers present.

Rose Kelly works with real estate leaders all over Australia to uncover the inefficiencies and opportunities for growth in their businesses.  Here she highlights the most overlooked areas that have tremendous growth potential.

Topic - #RealReach – Growth

Mentor – Rose Kelly

• Stop now and do this
• A simple task that will return BIG
• Should return at least 2 to 3 listing opportunities

The next time you feel you are losing deals because of price, take your prospect to a cycle shop and ask them to buy a bike helmet.  Here is why.

Topic – Overcoming the ‘price’ argument

Mentor – Sue Barrett

• Have prospects happy to pay a premium
• Low price increases the risk of failure
• Show them what they need NOT what they want

Here is a link to today’s feature blog by Sue

Many new sales people often take it personally when a prospect says ‘NO’ and fail to persist with their prospecting efforts while others turn prospecting into stalking not knowing how to engage a prospect effectively.

Topic – knowing when and how to stop

Mentor – Sue Barrett

• Over 50% of sales people give up at 1st contact if they get a ‘NO’
• At the 5th contact 7% of sales people are left
• At the 8th contact there is only one sales person left

Here is a link to today’s feature blog by Sue

Developing your leadership style – Jacob Aldridge – Blackboard Friday Golden Moments