The auctioneer is simply there to facilitate the open negotiation that is the auction platform  and read the buyer behaviour to execute the auction call.

Topic – Smarter Auctions

Mentor – James Bell

• There is no magic wand or rabbit in a hat
• The secret to a higher clearance rate
• Agents should handle the bidders and owners prior to the auctioneer arriving
• Auctioneers role isn’t to market the property

Only provide feedback from genuine buyers on their home. False expectations from non-buyers is an easy way to derail your campaign.

Topic – Smarter Auctions

Mentor – James Bell

• Let them know about withdrawn interest
• Get them to attend other auctions
• Be consistent from day one
• Have the hard conversations

Property Management Matters with Tara Bradbury – Here is another great way to make the time you put into the business more productive.  You will be amazed how simple it is!

As auctions are growing as a method of sale it is important buyers are educated about the process

Topic – Smarter Auctions

Mentor – James Bell

• Supply them with good content
• Get them to go to other auctions in the area
• Explain to them well in advance if it is a one bidder auction
• Organise a buyer meeting prior to the auction

Marketing Monday – Stop waiting for listing leads to come to you.  Here is a way to be more proactive and get in front of EVERYONE who wants to sell in your desired postcode.

Anyone who watches your video is demonstrating interest. You can then put an ad in front of them and here is how.

Topic – 5 ways agents get Facebook wrong

Mentor – John Hellaby

• Most powerful medium on Facebook
• Treble your audience at no extra cost
• Connecting on an emotional level
• Re-targeting those who watch with a sales message

You can ask Facebook to search it’s user base to find people just like your current clients.  That is incredibly effective and quick farming!

Topic – 5 ways agents get Facebook wrong

Mentor – John Hellaby

• How to create an audience of interested engaged people
• When they ‘like’ they say ‘I’m interested’
• This audience can be specifically advertised to
• An incredible tool for finding new clients

Content created by most agents attracts an engaged and interested audience, but this audience never hears from the agent again….at least until the next listing video gets boosted.

Topic – 5 ways agents get Facebook wrong

Mentor – John Hellaby

• Most will post a listing, a video or some content, hit “boost” and hope it works!
• So where is the engagement?
• Don’t miss out on prospecting an audience of interested engaged people
• The solution is to re-target

Even the best organic content only gets seen by maybe 20% of your page followers.  Here is a more effective way.

Topic – 5 ways agents get Facebook wrong

Mentor – John Hellaby

• You need to “pay to play”
• Don’t give up control of marketing reach and audience
• Why the best organic content is limited
• Reach your entire farm area for a few dollars

Property Management Matters with Tara Bradbury – We answer another question – this time about multi-tasking and Tara tells about a book she has just read – “Ban Busy And Make Space For What Matters”

Many agents incorrectly still rely on their profile to get their message and listings out there as their main source of FB marketing.  Here is a better way.

Topic – 

Mentor – John Hellaby

• Don’t rely on profile and listings as your FB marketing
• Profile is limited to friends and has a cap
• Profile doesn’t allow for audience creation
• Why not everyone on your profile sees what you post
• Getting in front of 5K people for $50

Marketing Monday – Auctioneer James Bell tells us about an outstanding marketing effort he has seen leading up to an auction.

Hear about the seven themes that emerged from the research project conducted by Jet, what he learnt.  Get the report with the link below and also get involved in the next study.

Topic – Wellness and Wellbeing Study

Mentor – Jet Xavier

• Onboarding guidelines
• Train in how to deal with the stuff that will happen
• Get the report here
• Take part in the next survey here

Learn how to increase your levels of performance by controlling stress. Hear about the seven themes that emerged from the project and how you can get the report today with the link below.

Topic – Wellness and Wellbeing Study

Mentor – Jet Xavier

• The leadership model must change
• The dollar return can be 1 in 15
• Good retention and recruitment will result
• Get the report here