Brian, Kent, and Nick give you the encouragement to bring your ideas to the market! In the Treasure Valley, there is an abundance of advice and resources that could help you bring your product/service to the general public. Know your competition and how you could do it better. Find the core problem that you're trying to solve and present your solution. Take the risk and "feel the hurt"! Put in the investment; your business can't go anywhere without it. Usually, the safest option is the most expensive!