Real Producers

I am a product of what we teach and we wouldn't be here today if it wasn't a methodology that actually works. -Amanda Holmes

Many people believe the best way to grow your business is to be a generalist. But the truth is: trying to be everything to everyone can dilute efforts and leave you with little to show for it.

The key to doubling your business lies not in spreading yourself thin, but in playing the long game—focusing your energy on one place, one community, and the right clients.

What if, instead of chasing every potential lead, you honed in on the clients who truly value your services?

What would it feel like to have a clear, focused strategy that leads to real, measurable results? How much time and energy could you save by zeroing in on the right clients and community?

In this episode, CEO of Chet Holmes International (CHI) Amanda Holmes joins me to talk about the fastest and least expensive way to double sales. We also talk about her journey of building a legacy and some of her personal wins.

Three Things You'll Learn In This Episode

• How to identify the right client The better buyer isn't always the biggest one. How do we identify who our perfect client is and how do we tap into that?

• The power of consistently showing up How does constantly showing up prepare us to make breakthroughs? Do we need to be present for every opportunity that presents itself?

• Crafting messaging that actually works Doubling our sales is all about focusing on simple things that move the needle. How do we craft messaging that captures attention?

Guest Bio

Amanda Holmes is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father's multi-million-dollar enterprise, which specializes in helping companies double their sales.

Amanda has merged her father's proven process with her own forward-thinking ideas to connect the old-school sales process with hybrid online and offline instant gratification short attention span we see of consumers today.

Increased leads by 1176%, and doubled coaching clients two years in a row. Since then, Amanda has continued to scale the company making an impact worldwide with continued double-digit growth.

Her mission is to teach the last and most important lesson that her father never got to reveal to radically change the lives of those passionate about success and sales.

Visit https://www.ultimatesalesmachine.com/book-1a

Follow Amanda on Instagram @amanditaholmes

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The pain of staying miserable is stronger than the pull of going to something that is pleasurable. -Steve Rupp

Imagine spending years - maybe even your entire life - dedicated to something, only to realize it's not where you need to be?

It can be disheartening and confusing to invest so much time and energy into something that has essentially become your identity, only to feel a call to something else entirely.

The struggle of transitioning into something that brings joy can feel overwhelming.

How do you begin to explore new directions? How do you know it's time to pursue something else? How do you dig deep into who you are to find out what you truly want to do?

In this episode, acclaimed real estate coach Steve Rupp joins me to talk about how he made the life changing transition from selling real estate to coaching, how he found out where his true passion lies and how he's pursuing it.

We also talk about what it means to never stop learning and the importance of actively educating ourselves.

Three Things You'll Learn In This Episode

-Academics vs. experience

There has been an age-long debate as to which is more important between academics or experience. Is one really better than the other? Do we need both?

-The importance of professionalism

First impressions count. How does professionalism and dressing play a part in achieving success?

-Travel vs. education

Can we use travel to educate ourselves and find similarities instead of differences? Can it help us be curious instead of scared?

Guest Bio

Steve Rupp is a 25-year real estate industry veteran who grew up in real estate and led one of the highest-producing teams in the city. He is known as one of the most highly educated real estate agents in the world having earned 18 designations and certifications.

Steve has been featured on numerous real estate podcasts, been the featured speaker at many events, was honored as 2020 REALTOR of The Year and currently serves on MIBOR's REALTOR-Builder panel, Professional Standards Hearing Panel and is a MIBOR Mediator.

Having felt called to coach and train other agents, Steve decided to sell his real estate business and start Steve Rupp Coaching. Steve offers 1:1 Coaching, which focuses on using proven systems and models to achieve predictable results to break through your ceiling and propel you higher than you have ever achieved as well as teaching a brand new program Premier Connect coaching agents how to leverage vendor relationships and Concierge service to predictably generate 27+ referrals/year and over $250,000+ in income/year.

Steve has been married to his beautiful wife Brigid for 21-years and has 2 daughters-Anastasia who is a sophomore at IU-Kelley School of Business and Natalia who is a freshman at Westfield High School. Steve LOVES to travel, especially to Europe.

Visit https://steve-rupp.mykajabi.com/the-premier-connect-program

Find Steve on LinkedIn @Coach Steve Rupp

Follow the show on Apple Podcast or Spotify so you don't miss a single inspiring episode!

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No matter how many homes you sell or how much money you make, life can throw you struggles you just can't escape. As business owners and parents, our natural response is to try and fix it, but what happens when the situation is one you can't change?

That's what happened to Jim Allen. After facing and overcoming his own health crisis, he's recently been faced with his son's rapid permanent blindness. This is an ongoing situation, and unlike something you overcome, you have to learn a new normal. Instead of trying to fix it, the true task is living with it.

When you're in the thick of something like that, it might be hard to show up as a team leader, but Jim sees it differently. Having a team has actually been helpful.

How does running a team help you both in business and in your personal life? In this episode, he shares his story, his son's story and the mentality that's carrying him through this.

As a parent and as a business owner, I've been able to solve every problem in my path, I can't fix this. You don't escape it and recover, you learn a new norm. -Jim Allen

Three Things You'll Learn In This Episode

-You're a team whether you acknowledge it or not

Some highly successful agents would rather not have a team, but ultimately anyone who makes a transaction possible is part of your team. Why is having a team so necessary?

-How God got Jim's attention

As a team leader who was running fast, what was the event that forced Jim Allen to slow down and focus on what matters?

-You can't fix it, but you can learn to live with it

As business owners, we're really good at solving every problem in our path, but there are some things you can't fix. How do you adjust to the new norm?

Guest Bio

Jim Allen is President at The Jim Allen Group. He demonstrates unwavering desire in upholding his honor as the No. 1 General Brokerage Real Estate agent in the Triangle. After obtaining his degree in engineering, Jim embarked upon his real estate career during which he steadily climbed to the position of the top sales and listing agent in the Triangle and is currently ranked #77 nationally by the Wall Street Journal. In 2009 Jim transitioned his business to Coldwell Banker Howard Perry and Walston. Within the first few months, Jim won the International President's Premier Award, which is the highest honor, won by less than one percent of Coldwell Banker sales associates globally. Jim's recipe for success has been his undying passion, commitment and dedication towards his company and employees enabling them to thrive amidst the most challenging real estate environments. To learn more head to https://www.jimallen.com/.

When people talk about what it takes to succeed, a lot of things come up. Motivation, drive, persistence and skill are all important, but one thing that's highly underestimated and underutilized is humor.

We might not think making someone laugh can be a gamechanger in business. The truth is, people are more likely to trust us, buy what we sell and listen to what we have to say through humor.

It might not be something we're taught, but anyone can learn how to be funny and add some lightheartedness to our communication and even our training.

What can the most talented actors and comedians teach us about scripts? Why is grit so critical to our success?

In this episode, I'm joined by author, speaker, thought-leader, coach and trainer, Les McGehee. He shares why humor and comedy are the things that propelled him to success. He also talks about how we can infuse what we do with some humor and levity.

The Realtors and comedians we admire have learned so many scripts and structures that they just flow through them. -Les McGehee

Three Things You'll Learn In This Episode

-The power of grit, persistence and humor

In school we were taught how to write, read and count. What were some of the missing pieces of our education?

-What went well and why

The world operates on a negativity bias. We're more focused on our weaknesses, but our strengths are what pull us forward. How do we change how we see things?

-What great actors teach us about scripts

A lot of training in real estate is around scripts, but why do we need to take it

further than just memorizing words?

Guest Bio

Les McGeehee is an author, speaker, thought-leader, coach and trainer. He has presented at thousands of events across the U.S. and internationally, both as an entertainer and as a leader helping clients and their teams grow, develop, and prosper in business. I'm the president of Rialto Academy—a hub for business training, education, and coaching—where I've led custom programs for the Jack Welch Management Institute, J.P. Morgan Chase, AT&T, University of Texas, Dell, Baylor Scott & White Health, and many other major companies. I'm the author of the book Plays Well With Others, and the co-creator of the original The ONE Thing Trainer Certification program based on the bestselling book, The ONE Thing, by Gary Keller and Jay Papasan (in fact, in 2015 and 2017 our training team was named the #1 training organization in the world among all industries by Training Magazine). And finally, as a personal business coach for many years, I've helped countless clients find success through clarity, accountability, passion, and diligence. Go to https://www.lesmcgehee.com/ to learn more.

Correction: In our recent episode, we incorrectly referred to Kyampisi Childcare Ministries as a "partner" of N2Gives. While Real Producers has supported Kyampisi Childcare Ministries, we wish to clarify that N2Gives is not a partner of Kyampisi Childcare Ministries, nor is it otherwise associated with or endorsed by N2Gives. We apologize for any confusion this may have caused.

In Uganda, the horror of child sacrifice persists, driven by a chilling belief that such acts can bring wealth and power. Many who may not even believe in witchcraft see it as an opportunity to exploit and manipulate, taking advantage of vulnerable communities.

Imagine the anguish of families torn apart by the loss of innocent children, sacrificed for the promise of prosperity.

This gruesome reality is what Peter Sewakiryanga confronts daily through Kyampisi Childcare Ministries (KCM).

Peter and KCM tirelessly work to eradicate child sacrifice by offering love, support, and practical assistance to affected families. Through education, community outreach, and advocacy, they are pioneering a path towards healing and justice.

In this episode, executive director at Kyampisi Childcare Ministries in Uganda joins me to talk about the dark reality of child sacrifice, why it is still rife despite many attempts to abolish it and how KCM is bringing justice to victims and their families.

To contribute to this cause, visit https://kyampisi.org/ and help abolish sacrifice.

There is a lack of awareness and there is a fear of addressing the issue because somehow people believe that these spiritual powers that witch doctors have will attack them so the best thing to do is ignore it. -Peter M Sewakiryanga

Three Things You'll Learn In This Episode

-Why child sacrifice is kept hush

The plague of child sacrifice troubles many communities, but why is it kept so quiet? Why don't people take action against it?

-Battles being fought to bring justice

Apart from fighting an ongoing battle to end child sacrifice in Uganda, what other battles are faced in the plight to keep children safe?

-How witch doctors spread their messaging

Though not made very public, witch doctors and witchcraft is rife. How do witch doctors manage to spread the message?

Guest Bio

Peter M Sewakiryanga, a Ugandan Pastor and leader of Kyampisi Childcare Ministries (KCM), is dedicated to eradicating child sacrifice in Uganda. His vision centers on eliminating this practice through the power of love. His multifaceted approach includes seeking justice for the victims, providing care for survivors and their families, and fostering transformation in communities ravaged by this barbarism.

The village of Kyampisi, situated an hour from Uganda's capital, serves as the epicenter of this tragic issue. In 2008, Peter made a deliberate decision to relocate there. He established a church and a school, recognizing the need for improved healthcare and envisioning the establishment of a clinic as part of his mission.

Visit https://kyampisi.org/

When it comes to AI, there are only two paths we can take. Embrace, adapt and leverage it to the benefit of our businesses. Fear it or refuse to use it and get left behind. There's a lot of fear around AI, but once we see what it can do, we'll realize just how much of a game changer it can be for our businesses.

AI isn't just another tool. In the right hands, it can become a lifetime employee that allows us to do a lot more in business and marketing. On top of that, being AI-proficient instantly differentiates us from other agents in the eyes of the consumer.

But there's an important aspect of AI a lot of people miss - training it to sound like us. The more time we put into this, the more value we can extract out of it.

What are the key changes we need to make in our approach to AI? What tools should we leverage in our businesses? Is the fear around AI justified?

In this episode, I'm joined by the creator of the world's first AI certification for real estate agents, Nick Krem. He talks about all the possibilities of AI and how to use it well.

Stop looking at Chat GPT as a tool, look at it as your lifetime employee. -Nick Krem

Three Things You'll Learn In This Episode

-It's just generative AI

There's a lot of fear around what AI can do, but the truth is the tools we have right now are nowhere near Terminator levels. What's the critical difference between the AI we have and what we see in the movies?

-Spend less time behind a computer

If you use AI the right way, it makes your business more efficient. How does this allow us to spend more time on our clients?

-All the ways agents can leverage AI

From following us around on the internet and the ability to chat with documents to scaled personalized video, what are the things we can do with AI?

Guest Bio

Nick Krem is renowned in the real estate industry as a trailblazer, innovator, and visionary. Today, he is the founder and operator of the Krem Institute of Artificial Intelligence, a groundbreaking institution that provides the world's first AI certification for real estate agents. Krem's remarkable journey to his current position is a testament to resilience, passion, and an unwavering entrepreneurial spirit. Connect with Nick on LinkedIn or follow him on Instagram.

The key quality traits of successful individuals in any industry are not merely talent or luck. It's a powerful combination of discipline, resilience, and a growth mindset.

The truth is, success is a result of consistent actions and the right mindset. However, despite having potential, many individuals fail to cultivate these traits effectively.

What does it take to be the best of the best? What methodologies do highly successful people use and what mindset do they have?

In this episode, CRO of The N2 Company, JP Hamel, joins me to talk about the different traits of successful individuals, how they're not always successful at first and why it's important to keep pushing through.

If I had stayed where I was, just complacently accepting, I would never have made the jump to where I am today. -JP Hamel

Three Things You'll Learn In This Episode

-Starting from the bottom

Everyone starts at ground level but not everyone stays there. What are some of the thought processes we experience at ground level?

-Start with the end

When it comes to public speaking and relaying a message, where do we start?

-Is success the end goal?

It's the little moments that make up success. The small details make up the success that we're looking for.

Guest Bio

JP Hamel is the CRO of The N2 Company. He has the privilege of leading a team of over 800 of the most talented, top-earning and inspiring sales people in the nation. This team has taken N2 to revenues of over $125M and to over 850 publications nationwide.

He's incredibly passionate about his job, and believes in faith over fear when it comes to sales and selling.

Find JP Hamel on LinkedIn @JP Hamel

Visit https://n2co.com/

Succeeding in business is a combination of identifying a pressing need and creating a solution. That can be difficult. In a world where everyone is competing for the next big idea, how can we ensure our innovation doesn't just add to the noise?

Consider the frustration of seeing countless ideas that either over-complicate simple issues or fail to offer proper benefits. This can leave many entrepreneurs feeling stuck, struggling to break through with solutions that are both smart and impactful.

What is the key to overcoming this challenge? How do we simplify already existing needs and provide solutions that have a clear benefit?

In this episode, Ron Klein AKA The Grandfather of Possibilities joins me to discuss invention and innovation, how to clearly define and solve a problem and his thought process when it comes to inventions. We also talk about his invention of the magnetic strip on the credit card, credit card validity checking system and the development of computerized systems for Real Estate (MLS) Multiple Listing Services.

My philosophy with everything is simplification. -Ron Klein

Three Things You'll Learn In This Episode

-Turning challenges into opportunities

Challenges aren't always necessarily setbacks. We can turn them into opportunities to propel us forward.

-The secret to crafting impactful solutions

If we ask hard questions and don't get the answer, what steps should we take next?

-Inventions vs enhancements

Not all things created are brand new, and we don't always have to invent to succeed. How can we provide solutions by enhancing something that already exists?

Guest Bio

Ron Klein is an ordinary man who accomplishes extraordinary things. He is a PROBLEM SOLVER. Every solution has resulted in monumental change, either in a new invention or a simple solution. His innovative ideas have changed the world. He is the inventor of the Magnetic Strip on the Credit Card, Credit Card Validity Checking System and the developer of computerized systems for Real Estate (MLS) Multiple Listing Services, Voice Response for the Banking Industry and BOND Quotation and Trade Information for the New York Stock Exchange.

Visit https://thegrandfatherofpossibilities.com/

Find Ron on LinkedIn @Ron (The Grandfather of Possibilities) Klein

Being new to any industry can be daunting, especially when you're young. People tend to overlook you, doubt you or underestimate you, and that can be discouraging.

What if you made yourself hard to ignore with a few simple strategies? By learning what's valuable to your industry and providing it, you can gain attention, and get taken seriously, even as a total newcomer. That's how Aaron Ludin was able to grow a massive business. He came in with an offer that disrupted the real estate industry and provided exactly what agents wanted.

How do we get people to take us seriously? How do we stir up attention in all the right ways?

Marketer, entrepreneur, and speaker Aaron Ludin joins me to talk about his strategy for going from an underdog to the top dog in a market.

It's not about me, it's about shining a light on more of the people in the industry. -Aaron Ludin

Three Things You'll Learn In This Episode

-Getting into offices that don't let you in

When we're new to the real estate game, it can be difficult to get our foot in the door. What skills do we need to leverage to get in spaces we want to be in?

-Attention without relevance

Getting attention from the crowd without being relevant is just as good as not getting attention at all. How do you get seen in a way that actually serves your business?

-Local market event value

Offering industry events is a strategy that yields massive results when it's done right. How do you host events people actually want to attend?

Guest Bio

Aaron is the founder of Orlando Branding Agency, a Florida-Based firm that serves thousands of real estate professionals, helping agents with client retention through follow up systems, and strategic gifting.

He's a graduate of the University of South Florida with a Bachelor's Degree in Marketing & a Master's Certification in Sales Management.

Aaron is a serial entrepreneur, Hall of Fame member w/ Vector Marketing/Cutco Cutlery, a speaker, writer, coach, consultant, publisher, and business owner.

His current businesses include Orlando Branding Agency, Orlando Real Producers, and Stratos LLC.

Follow Aaron on Instagram @aaron.ludin

Find Aaron on LinkedIn @Aaron Ludin

Thousands of real estate agents make video content, but not everyone can say they get actual deals from it. When you have the right strategy, YouTube content can go beyond being a marketing tool and become a solid lead gen pillar.

By their very nature, YouTube viewers align perfectly with what great real estate already agents do well - educating their clients.

Sarah Maslowski gets 80% of her leads from her YouTube channel. By targeting the massive market of people relocating to Georgia, she's gained a loyal following and a solid pipeline of business. How did she go from not seeing results to gaining traction on YouTube?

Why is it important not to become obsessed with analytics, especially if you're an agent? How can you use AI for better thumbnails? In this episode, Sarah shares her YouTube success story and what it takes to turn the platform into a solid source of business.

You never know what video is going to pop off or resonate with viewers. That's one of the great things about YouTube but also the hard thing about it. -Sarah Maslowski

Three Things You'll Learn In This Episode

-Focus on the outcome - more clients

When you make YouTube videos, it's great to use the analytics to improve your content, but how do you do that without getting consumed by it?

-The best audience for relocation content

YouTube viewers are totally different to the people who watch video content on Facebook or Instagram. What makes the YouTube audience so great for real estate agents?

-Come for the relocation, stay for the connection

Sarah's YouTube content is relocation-focused, but people stay subscribed well after they've moved. What's the secret to building this kind of loyalty?

Guest Bio

Sarah Maslowski is a full service real estate agent helping clients from all over the United States relocate to Georgia. She also runs a relocation-focused YouTube channel with over 7,000 subscribers. As a former educator, Sarah loves teaching people about the ins and outs of the home buying and selling process. Subscribe to her channel https://www.youtube.com/c/MovingtoGeorgia/