Hey Small Business School listeners! If you’ve ever thought, “Why is this product-based business so dang hard?” — this one’s for you. I’ve been getting messages asking if I have advice for makers, resellers, and product-based entrepreneurs, and the answer is yes, absolutely. In this solo episode, I’m sharing what I’ve learned from running both service and product-based businesses — including where people get tripped up and how to build a business that’s actually sustainable (and profitable!).

Key topics covered:

• The three big levers in every business: overhead, cost of sales, and revenue — and how to manage them wisely
• Why cash flow is tricky in product-based businesses (and how it differs from service-based models)
• The power of visibility — and how marketing really is the name of the game
• How to think about inventory and pricing if you’re a maker vs. a reseller
• The long game of getting your investment back — and why presales and small-batch testing are your best friends

Running a product-based business isn’t for the faint of heart, but with the right strategy and clarity around your value, you can find your lane. Let’s get into it. 

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!