On this episode of Real Talks on the Rocks, I sit down with Joe Cicero, who is the owner of a gym called "the Yard. Joe talks about opening up a gym, what it takes to run it and the many challenges he faces to keep the business strong.
You can reach out to Joe on his Instagram at: https://instagram.com/goyard.fit
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#gym #businessowner #podcast
Chapter list:
00:00- Preview
00:40- Intro
01:22- What is “The Yard”
04:30- Investing in a gym
07:25- Why people go to the gym
09:40- Why people quit the gym
11:40- How a gym is laid out
12:45- Who goes to Joe’s gym
14:00- What Joe likes BEST about his gym
16:35- What Joe needs to improve in his gym
18:00- How do you get people to BELIEVE in YOUR business
22:00- The law of diffusion of innovation
24:30- A place for personal trainers to grow their business
26:30- A gym for those who DON’T want attention
29:30- What clients say about his gym
30:35- What problems a personal trainer is solving
32:00- Building a gym culture
39:45- Our parents never taught us about physical fitness
41:45- What problem Joe is trying to solve with his gym
43:45- No excuses!
46:25- What social media does to body image
49:10- Joe’s biggest challenges
54:45- What works for us might not work for you
58:05- Tech is great, but….
1:02:15- The fallout of the pandemic on fitness
1:06:15- The truth on membership turnover
1:08:50- What separates the top tier of business owners
1:14:00- The future of gym culture
1:17:10- The different gym models
1:20:35- Using social media to promote the gym
1:27:36- Do you know WHY you do your job?
1:29:00- Final Thoughts