Staying on-trend is essential in real estate, and one of the biggest trends right now is short-form videos popularized by platforms such as TikTok, Instagram and Facebook. With these platforms often being targeted toward younger audiences, agents in high-end markets might be wondering if it’s worth investing and engaging with them. The answer is an emphatic yes—and to explain, I'm joined by Becca Logue, Director of Communications & Digital Strategy at Gibson Sotheby's International Realty, to discuss how to leverage short-form video with ease to expand your audience and build your business.

Today, it’s not only feasible for real estate agents to have connections from all over the world, but necessary. So what are the best ways to start making connections beyond your market? How can introverted agents nurture the skills they need in order to connect and support both their local and global clientele? Aimee Rideout, my sister and Vice President of Relocation & Referrals at Gibson Sotheby's International Realty, knows that staying connected with other real estate advisors is vital to delivering the service that clients in today's market need. Tune in as she describes a few of the key benefits of being part of a referral network, explains how to get the most out of in-person networking events, and breaks down a few simple tips for agents hoping to build genuine professional connections.

Now more than ever, no matter your profession, it is critical to focus on a niche. I had the pleasure of speaking with two of Gibson Sotheby's International Realty's top producing advisors, Emily Flax and Nancy Roth. Both Emily and Nancy have had tremendous success in their very niche markets of Provincetown and Charlestown in Massachusetts, respectively. They have effectively leaned into and become true experts in their communities, a powerful advantage in today's ever-changing market. Tune in to hear their advice on identifying a niche in your business, an important way to differentiate yourself in the day and age of digital disruption. When the world gets noisy, people flock to the true professionals, and it is rare to find two individuals with so many connections to an individual community.

How do we know the housing market is normalizing? What does current inventory look like? What resources are available to agents to help them succeed? What should buyers and sellers do to adapt? 

With a market correction comes very unique challenges and opportunities. Joining me on the show today is my dear friend Colleen Barry, Chief Executive Officer at Gibson Sotheby's International Realty, to take a deep dive into what the latest data means for agents and their clients. Tune in to discover the current real estate environment in Massachusetts!

Major shifts in the real estate market are inevitable, but not always easy to adapt to. Having seen numerous market shifts over his tenure, Larry Rideout, Chairman & Co-Owner of Gibson Sotheby's International Realty, understands how to overcome market volatility and why it's paramount to focus on his values: the satisfaction and productivity of the firm's agents. Listen as Larry shares how his career path took him from a U. S. Gypsum facility in Charlestown to the helm of the largest independently-owned brokerage in Massachusetts, and stay tuned for PART 2, where Larry will divulge what agents should keep in mind in order to adapt to and thrive in this changing market.

If you haven’t been in real estate for a market that doesn’t have your sellers wading through 20 offers and buyers so desperate for a home that they are waiving contingencies, then you’re in for a surprise as the market moves to a more normal one. It’s time to go back to basics, or start with the basics, so you can thrive today. So what back-to-basic strategies should agents use in their marketing plans? Listen as Jeni Pardo de Zela, Vice President of Marketing at Gibson Sotheby’s International Realty, shares a few tips to help set you apart from the competition.