Real Tea

Writing is an invaluable skill in real estate. Capturing a busy reader’s attention today is more challenging than ever.

In today's episode of #RealTea, Lauren Holleran and I discuss the dos and don'ts for writing polished and effective copy!

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Back at it with another conversation on AI! 👩‍💻

So thrilled to have Richard Silver of Sotheby's International Realty Canada on the podcast. Richard leads Silver Burtnick and Associates, one of Toronto's top real estate teams, and has been in the industry for more than four decades. Listen as he shares how incorporating AI into his daily routine hasn't just introduced minor efficiencies—it's led to substantial time savings.

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AI is a new hot-button topic in real estate. There’s definitely a time and a place for it, but most people wonder where and when. Tune in to my conversation with Jeni if you’re wondering where to start. 

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To say real estate runs in Mckinze Casey's blood is an understatement: Mckinze grew up in a family that owned a real estate brokerage and an architecture firm, and her more than 20-year career has spanned five diverse markets. Listen as she shares the steps she's taken to hone her craft and find a specialization. With a background in supply chain management, & being a mom to twins — Mckinze is your girl for all things efficiency. I am so excited to implement some of the hot tips she shared!

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George Slusser is one of a few real estate M&A experts in the U.S, and he's played an integral role in the mergers and acquisitions Gibson Sotheby's International Realty has done over the years. I love working with George and believe any broker owner should be using someone with his expertise to value their business each year. Watch as we discuss his 2023 book, Acquiring More Profit, the basics of a company valuation, and what brokerages can do to thrive even in the most uncertain times.

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On Friday, March 15, 2024, the National Association of REALTORS® announced a proposed agreement to settle nationwide seller claims related to broker commissions. Gibson Sotheby's International Realty has been preparing for these potential changes for 2-3 years, but unfortunately, there's been a lot of misinformation about our industry in the headlines. 

Today, I'm addressing this misinformation and providing a basic understanding of what this proposal means.

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Despite the craziness of the rental market in 2023—constant talk of rent control, broker fees, limited inventory—our rentals department surpassed $4 million in gross revenue, exceeding the previous year. Van French, Director of Rentals at Gibson Sotheby's International Realty, joins me on the podcast today to discuss best practices for your rental or investment property search and what you can do to give yourself an edge.

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Let's talk about off-market transactions. 

Colleen Barry and I are seeing a higher-than-normal number of off-market or "pocket" listings—properties that aren't publicly listed on the open market. While there are occasions where sharing a listing with a limited audience is in the seller's best interest, these types of listings can dramatically reduce the number of potential buyers and, more importantly, risk getting the highest sale price and best terms. The takeaway? Off-market listings have their shortcomings, and the ideal real estate transaction exposes a property to all realtors and buyers in an effort to obtain the most attractive offer.

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While referrals can come from clients, some of the best opportunities come from fellow agents in your network. Listen Aimee Rideout⁠, Vice President of Relocation & Referrals at ⁠Gibson Sotheby's International Realty⁠ and I dive into how you can take your business to the next level through strategic alliances with other real estate professionals.

ICYMI: Through our Sotheby's International Realty network, our firm generated $486 million in referral sales volume and served more than 1,200 clients in 231 cities, 34 states, and 20 countries in 2023—a testament to the local and global connections that Aimee and her department facilitate. 

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I'm back with Dat Le, a certified public accountant and partner at Motta Financial in Las Vegas. In part one, we looked at what real estate agents and entrepreneurs should be asking their CPA and watching for on their tax returns. Here, we shift focus to investors, high-income earners, and the strategies they need to know to maximize their refunds. Tune in TODAY on YouTube, Apple, and Spotify podcasts.

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