Real Women

It’s another of Tracy’s “Caffeine Cast” mini rants, this time about the latest party to pick on one industry to solve the woes of the UK. The episode is finished off with a technique to use in business and life, to move you from a low state to a high state and get closer to a 10/10 when it comes to being in your A game.

KEY TAKEAWAYS

• There are lots of types of landlords in the UK. There are the big corporate companies who invest in properties. There are overseas, high-net-worth investors. And there are a lot of small property investors, this last category is the average person who isn’t earning stacks of cash.
• Property isn’t necessarily the biggest earner and if you have 4 or 5 buy to lets, you’ll still be earning less than the average wage in the UK every month.
• Tracey thinks it’s unfair that politicians are saying landlords should be paying windfall taxes when other industries aren’t being targeted in the same way.
• Green words are the things that give you fuel to go and take on the world. Things like joy, love, gratitude. Red words are the ones that make you feel like you don’t want to get out of bed, words like worry, anxiety, depression. Write lists of these words and on days when you’re not feeling 10/10, ask yourself where on the scale are you between the two lists of words. Then just focus on the green words and remember things that made you feel those emotions.

BEST MOMENTS

‘It helps our wellbeing to be in a position of growth’

‘There are a lot of synergies between the basic needs of life and the needs of business’

‘This planet has to survive not just us but our future generations too’

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

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PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

How do you effectively and consistently close sales? If that’s a question you’re asking yourself then this week on Sweat, Grit & Hustle, Tracy has the perfect guest for you. In the last 20 years Matt Elwell has set up 4 businesses from scratch that are still going strong today, and has secured multi-million-pound property deals. In 2018 he co-founded the Elite Closing Academy with previous guest, Nick James. 

KEY TAKEAWAYS 

• The number one thing people do wrong when they’re selling is talk. If you have to explain how it all works, you’re losing. The skill when selling is to ask and understand, then deciding if you have a product they want to buy. 
• Before you pick up the phone to a client you should have practiced the technique and know the outcome you want. 
• Until you understand the other person’s point of view, what they want as an outcome, there will be a lack of trust. 
• Understand what your customers problem is, and figure out if you’re the right person in the right position to offer them what they want. Until you’re at that stage you aren’t going to close. And if you’re not the right person, suggest someone else, you may not get the sale, but people will remember that you’ve done the right thing. 
• Remember pain, urgency, need, and trust. Only when you know those four things should you be selling. 
• Over long-drawn-out sales discussions, make sure you keep in contact with your customer. Try doing that in different ways, e-mails and texts won’t cut it, they lack real interaction. You can do more in ten words than you can in an infinite number of e-mails to build trust. 
• Your personality should come out when you’re selling. Speak like yourself, write e-mails how you speak. The more personality you show the more people feel connected to you.
  
  

BEST MOMENTS

‘How you sell is how you buy’ 

‘I love people and I fear rejection’ 

‘It took me seven years to go from cold to sold’

ABOUT THE GUEST

Matthew Elwell exited the seven-figure family business he created to explore pastures new – he didn’t know how, but he knew he had a gift when it comes to sales, that could help serve the business owners of the world. 

He went on to create his Open With A Close philosophy and co-founded the Elite Closing Academy (ECA). An internationally sought-after sales trainer and mentor, Matthew is without a doubt, the best closer to walk planet earth. He's also an incredibly entertaining human being who loves animals, but is incapable of using any kind of technology other than his "computer-phone"!

Website

LinkedIn

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with. 

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

Back in episode 10 Tracy spoke to you all about the side hustle, in this episode she covers what you’ll need to know before you start your side hustle. Learn all about the 4 A’s, the importance of vision and value, and how they drive your business decision making.

KEY TAKEAWAYS

• Your vision is going to create the ability to attract other people, tell you who and what you should keep in your business and who and what you shouldn’t.
• Vision also keeps you on track and helps with clarity when those distractions come along.
• Think what is my direction, what is my destination, and what is my message.
• Your personal values and business values aren’t the same thing. If the vision is the destination, then the values are how you’re going to get there.
• If someone within your business doesn’t share your business value, then how can they deal with customers in the way you want.
• Remember the 4 A’s, amazing, avatar, affliction, and artifact.
• Amazing is what is unique about you. Why should people use your product over another.
• Avatar is your audience, what do they look like, who are they. Go a little deeper into who your customer actually is.
• Affliction is the needs of the customer, rather than your needs as a business.
• Artifact is the products and services that you provide. Describe your product in a clear and easy to understand way.

BEST MOMENTS

‘Being focused can get your business off the ground’

‘If you don’t know why your business is going to exist, then why even start it’

‘If you can see where you’re going then it’s easier to get there’

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

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PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

North East property investor Claire Langford joins Tracy for this ‘caffeine conversations’ episode of Sweat, Grit & Hustle. Find out all about how Claire went from teaching to property, and join the conversation on builds, and when they can go wrong when it comes to managing your supply team.

KEY TAKEAWAYS

• Claire went with a small builder for her current HMO and they have had problems with funds for buying building materials.
• Because she lives over two hours away from where her properties are, Claire has found it difficult to know exactly where each stage of the build is at. Having someone close by to help out would alleviate some worries.
• The size of the builders you use isn’t a guide to the overall quality of them.
• Having a clear detailed quote, timescale, and payment plan will prevent some issues before they arise. Have it agreed and understood in advance with the builder. Aim to pay no more than 25% up front.
• Hold some money in reserve until you have checked the property for snagging. Getting builders back in after they’ve been paid can be a little difficult at times.

BEST MOMENTS

‘I want to have more freedom and flexibility’

‘Guess where they were?! They were down the pub!’

ABOUT THE GUEST 

Claire Langford is a teacher that loves her career, but it's never going to be the financial vehicle for a pension or a legacy. Having a desire to create a wealth vehicle that would build income for her retirement and leave a legacy for her children, Claire embarked on going back to "school" and getting educated in property. Her family run business now focuses on creating room lets for professionals, from tired run down and unloved houses.

Claire Langford Facebook - https://www.facebook.com/claire.langford.984

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

Today we’re looking at the side hustle and becoming your own boss. In this episode of Sweat Grit & Hustle, Tracy discusses freedom of choice, basically what to do, where to do it, when to do it, and who to do it with. Find out about all the different ways you can become your own boss from property, multi-level marketing, or starting your own business.

KEY TAKEAWAYS

• Don’t sack your boss until you have a plan and are starting to build income.
• If you’re looking to go into your own property business there are a lot of costs associated with it. It’s a lot of hard work and deals can fall through at a moment's notice. You will need to have a considerable amount of cash going into the venture.
• When getting into property it can be advantageous to have a partner who has cash to invest into the property while you’re the one who does the work in renovating and marketing it.
• If you’re new to stocks then you should look into unit trading. Essentially someone else does the investing and you get a share of the profits or losses.
• When you’re looking into crypto currency you have to do your research as there are a lot of people using idea to scam people. Even when investing in a legitimate scheme, make sure you do your research as some companies take large costs and fees from you.
• Beware if any scheme you’re investing in is asking for money in Bitcoin as you won’t know if they’re investing in territories you have the right to trade in. Also beware because it’s much easier for people to just shut down and take your investment.
• Multi-level marketing, or network marketing is selling someone else's products to your network. You don’t own the company and you’re only a distributor. Some use hard sales tactics and have strict rules about how you’re able to sell that. If you go into this then consumable products are better to get involved in, for example skin care or nutrition.
• When looking at franchising it can take up to six figures to get involved. The benefits of a franchise are that all your products and fittings are standardised and the parent company has a consumer base already with a marketing network.

BEST MOMENTS

‘There’s no such thing as no money down anymore’

‘Stock scalping is not for the faint hearted’

‘The most important thing is to do your research’

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

From Farmer's Daughter to Global Success. In this episode of Sweat Grit & Hustle, Tracy is joined by guest Gilly Woodhouse, who has grown her Osteo business to a global level bringing in five figures a month. Join the discussion on how to balance business and family life, and how you can overcome adversity to start again and make something better. Do you think you can sweat, grit, and hustle your way into finding the right gaps in the market?

KEY TAKEAWAYS

• Gilly’s first solo business was making ready meals for parents at her children’s international school in Athens. She saw that a lot of the parents weren’t home cooks and knew there was a demand that she could fill.
• After finding out her son had to have a heart transplant, Gilly had to drop her business abroad and return to the UK. Through her son's treatment she started taking him to an osteopath who’s work really helped him.
• You don’t know what’s going to happen tomorrow. Your business could end because of some completely unforeseen circumstance. When that happens you have to put your head down and do what you need to do. There will be more business opportunities in the future.
• Gilly then saw another gap in the market as she found out that the osteopaths she was working with had no idea about marketing and were finding it hard to get new clients in the door.
• In the health and wellness industry the point is to make your client better, and when they’re better they won’t need your services anymore. So the marketing side is incredibly important to the sustainability of that business.

BEST MOMENTS

‘I thought I could just jump back on the tube and go to work’

‘People would be buying jewellery off my body basically’

‘You could see it as being stuck on the bus, or you could see it as a private chauffeur’

ABOUT THE GUEST

After leaving a career in recruitment in 1994 Gilly started her first business in the network marketing field and began what has become a 27-year journey from humble beginnings to a business serving clients throughout the globe.

That journey has not been plain sailing and life as a business owner has brought many ups and downs; a move to Athens, the beginning of a new business, serving a demand in the ex-pat community, the dropping of that business for an emergency repatriation to save her son and a chance encounter that led to her current business, which in 8 years has gone from earning less than £100 a month to a 5-figure monthly income serving Osteopath's around the globe.

www.osteobiz.com

[email protected]

https://business.facebook.com/Osteobiz/

https://www.instagram.com/gillywoodhouse/

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

From RAF to property. In this episode of Sweat Grit & Hustle, Tracy is joined by guest Lou Crocker, former aviation firefighter and training instructor in the RAF turned property investor. Hear all about Lou’s property portfolio and how she uses her properties to support her local community.

KEY TAKEAWAYS

• Lou will be turning a shop front property into a drop-in centre for those affected by domestic abuse as well as dedicating several HMOs as housing for victims.
• When going into property it’s always good to have support. It can be a very stressful environment and having someone to talk to about those problems can be very helpful.
• Even someone with experience in property can get stuck on an issue just like someone who is new to the business.

BEST MOMENTS

‘You’ve got to split the jobs down. Don’t look at the big picture, it can be a bit scary’

‘It’s nice to have someone there to share your gripes with’

ABOUT THE GUEST

Lou Crocker started her career in the RAF, having left the RAF she then became a Fire Fighter in the aviation industry and works as part of the team at Heathrow Airport.

With a desire to create a pension, before her retirement from firefighting, Lou has gone on to build a property portfolio with a goal to create a monthly 5-figure income from property by the time she retires.

As a wizard in raising funds, Lou has in the last 12 months alone, completed multiple deals all centred around converting or repurposing buildings.

https://www.facebook.com/lou.crocker.9

ABOUT THE HOST 

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

In this episode Tracy "Rants" about the boredom of people who set fire to other people's income streams and how we can often get bored or frustrated that we too self-sabotage. She also shares ideas and thoughts what you could do to improve your wealth, get something you want in life etc. instead of living with boredom or frustration.

KEY TAKEAWAYS

• Instead of getting bored and sabotaging ourselves when we’re perhaps not happy with the job we’re doing, think about what you want, focus on what you want instead of what you don’t.
• If you’re going to go off and get a side job, start a business, go for that promotion, then here are some tips. Think about what you’re passionate about, what do you love more than what you’re doing right now. Don’t let money be the main motivator, satisfaction in what you do makes you more motivated. Growing your skills makes you more motivated, rather than just looking at progression in a financial aspect.
• What cost are you prepared to pay to get to where you want to be? Not necessarily a financial cost, are you going to put in the time and effort needed? Can you put the extra hours in? Can you go without a night out with friends every once and a while? Can you live below your means to save up?
    

BEST MOMENTS  

‘If you want it, then you’ll do it’

 ‘If you’re not measuring your in comings and out goings, WHAT ARE YOU DOING?!’

‘You don’t want to get to the end of the financial year and the tax man is setting fire to your business’

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

This episode of Sweat Grit & Hustle is a recording on one of Tracy’s mastermind Q&A sessions with her Ladies Property group, Witch Property. Hear all of Tracy’s tips to the group on everything property and investment. 

KEY TAKEAWAYS 

• Rules for your ground rents will be in your leasehold documents and the service charges can be communicated to you from the management company. Look out for high service charges for things life on-site gyms and lift maintenance. 
• Be careful about ground rents and when they can be increased and by how much. 
• Solicitors are the busiest they’ve ever been right now. At this point in time nobody will be significantly quicker than somebody else so it’s best to go with someone you’ve worked with before or has come highly recommended. 
• Don’t procrastinate over signing documents you’ve gone over or getting on the phone to someone. The longer you leave it the longer it will take to get sorted, especially at the moment where people in property are extremely busy.
   

EPISODE RESOURCES

https://witchproperty.com/

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with. 

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

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In this episode of Sweat Grit & Hustle, Tracy is joined by guest Nicki Vee, originator of the V-Coaching Method. Join the discussion on parenthood and how that can set you up for managing teams. Also hear all about how Nicki went from hairdressing, to getting thrown off a cruise ship, to becoming a master coach in business. 

KEY TAKEAWAYS 

• If anyone is thinking that any part of their life is not where they want it to be, then they should find a mentor or coach, someone who is going to ask them great questions and help you learn so much about yourself. 
• Personal development is important. The answers aren’t outside, they’re inside yourself. You can change your own behaviors and own patterns. 
• The things Tracy and Nicki have learned being single parents, nurturing and growing their children, has benefits to their work lives. Developing and encouraging teams through the things they have learned about themselves while raising a child. 
• Take advantage of the things you are naturally good at and use them to make other people happy and make a living. You would be amazed what careers you can implement your skills and passions into. Your gifts have value.
   

BEST MOMENTS

‘I have a choice over how I feel about things. I have a choice over what meaning I attach to things.’

‘Notice what comes easy to you, notice what are you automatically good at’

‘Wealth is abundance. It doesn’t have to be financial, it’s also people, love, variety, and adventure’ 

EPISODE RESOURCES

https://www.facebook.com/nicki.vee.75

https://www.linkedin.com/in/nickivee/

ABOUT THE GUEST

Nicki Vee, originator of the V-Coaching Method, has dedicated the last 20+ years to training and mentoring the next generation of coaches, alongside building and running multiple successful business ventures.

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with. 

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn