In this episode, Tony Acosta breaks down the game-changing 10-10-40-40 concept that most realtors overlook when it comes to lead generation. While many agents focus on the 20% of clients who either want to work with them right away or never will, the true opportunity lies in the other 80%. Discover how 40% of leads are waiting for more time, and the other 40% just need the right information to say yes. Tony shares actionable strategies and insights to help realtors connect with this untapped group, turning more potential leads into clients. If you're looking to revolutionize your lead gen approach, this episode is a must-listen!