You have seen it before: a patient who would highly benefit from the treatment solution you offered does not get treated. Why? For physicians, the decision of treatment is a logical one. For patients, it’s all about emotion. 

In this episode of the Physician Growth Accelerator Podcast, Zed discusses the biases behind why patients stay in pain rather than get treatment and how you, as a physician, can help your patients overcome them. 

Listen to uncover…

• How ambiguity effect can hinder patient decision-making
• Ways to combat negativity bias in patient perceptions
• Tips for navigating mental accounting in healthcare decisions

Sponsored by TrackableMed