A very common mistake I see in marketing and messaging is giving waaaaaaay too much information. People who are asking questions don’t need a wall of word vomit - that’ll get you ghosted. You don’t need to jam-pack your modules just to prove that you are a wealth of information because you will overwhelm them.

Do your market research! Learn who your people are, what they need, and how they want to be talked to. Don’t try to be a jack of all trades, or try to learn all the things without implementation.

When you’re creating your offer, think of what will work for the majority of your ideal clients. There will be exceptions and tweaks, but that’s what the one-on-one calls are for. That’s where the magic happens anyway. 

All of this comes down to having the confidence that you can handle this. You don’t have to prove yourself to anyone. Be open to learning new things, and implement them. Check in on your mindset and envision yourself taking believable action, and really believe in it. The energy radiating from you will radiate to your potential clients and they’ll believe in you too.

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As you climb the ladder of success, and as you progress in the personal growth required to grow your business, people who don’t understand will fall away. That doesn’t mean that relationships will be imploding left and right, but as you release the people pleasing and get better with setting boundaries, it will become clear who your people are.

As I get more comfortable with speaking my mind, I’ve had to get used to a much smaller circle of people, but the friends I do have are 100% in my corner. I think that when I share about my business and the success I’ve had, sometimes people don’t know how to react. They might have their own money mindset issues coming up, or even some jealousy.

Surround yourself with like-minded people and keep your circle small and supportive. If you need to unfollow or unfriend people that are making you feel bad about yourself, that’s okay.

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I grew up in a small town, which I love. However, in a small town, everyone knows everyone and their business. When I started sharing about my success with my business, some small town haters that I went to school with came out of the woodwork and really showed their true colors. Unfortunately, that included some people that I had been really close with, and that hurt.

While my haters were busy bashing “pyramid schemes,” (which had nothing to do with my business anyway), I was developing myself, my business, and paying my own bills. My tax returns are not their business, because they’re not paying my bills.

At the end of the day, there will always be haters, but you don’t have to pay attention to them. When you’re confident enough in yourself, you don’t need to hold it against them. They’re not necessarily bad people - they’re just not your people.

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In this episode I’ll look back at 17 year old Jade who joined the military, left home, got married at 18, then divorced by 20 and had to start over with absolutely nothing. At the time, I didn’t know what a disaster my first marriage would be. There were all types of abuse and when we divorced, I was left with no money, no home, no car, and very few clothes. My parents did help make sure I had the essentials, but they didn’t bail me out and I’m actually grateful for that. Having to pull myself up from nothing taught me that it’s possible. I learned how to manage money and how to be independent.

It was the hardest lesson I’ve ever had to learn, but I know 1000% that I wouldn’t be where I am if I hadn’t been through that. I can overcome anything, and so can you.

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After I gave my marriage one more year and hired my VA coach, my business took off and I was able to finish with a 6 figure year. At the same time, I was in the process of leaving my husband and avoiding my depression by diving into work. I later signed up for Voxer access with a coach that had no idea where my business was and convinced me that building passive offers was the answer - and it wasn’t.

I hit rock bottom for a second time. I wasn’t showing up the way I had been before, I was taking advice that didn’t fit, and I was getting desperate. Luckily, I found another coach whose free advice landed me new clients, so I dropped the coach on Voxer and signed up with him. I went from living on credit cards to finish with another 6 figure year, even after a dismal first and second quarter.

Yes, I hit rock bottom, but I didn’t stay there. I looked back at what worked the first time: investing in myself. It paid off! If I hadn’t gone through all that hardship, I wouldn’t have had the amount of success that I’ve had. It made me tougher and stronger and showed myself what I was made of.

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CONTENT NOTE: This episode includes detailed descriptions of domestic abuse and alcohol addiction.

I invested in a VA coach to provide for my kids and myself, yes, but the real reason was a lot bigger than that. In this episode I’ll go into more detail about what I endured at the hands of my ex-husband, how I was finally able to leave, and how I made it possible to scale my little virtual assistant business into a career I’m passionate about that allows me a comfortable lifestyle with my children. Hiring a VA coach was the step I needed to make it all happen.

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Welcome back and Happy New Year! I want Season 3 to be a lot more personal and vulnerable. I want to talk about the hard lessons, abuse, trauma, and lies that I’ve endured and how I’ve turned them into a successful business and better myself.

CONTENT NOTE: This episode contains talk of miscarriage, spousal abuse, and alcohol use.

My marriage was never a good one. I stayed in it for 10 long years, suffering through a miscarriage, abuse, and alcoholism. I became convinced that I was the problem, and that I was wanting too much. I hadn’t really had any hobbies aside from exercising and taking care of my kids and my ex husband would always put me down when I got excited about something. It took until I went to counseling the second time to realize that he was trying to keep me small. I wasn’t the problem, what I was wanting was the base minimum for a marriage. Self development was what allowed me to leave and build the life I wanted.

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Something I struggled with a lot as a new VA was that I was addicted to people pleasing. Maybe that sounds familiar. I’m in recovery now and it’s better, but I had to learn some hard lessons to get there.

Something I often see with my Rock Solid Academy clients is that the clients they land don’t really understand what to do with a VA and aren’t really ready for one. Your job is to complete tasks delegated to you… you are not a business coach.

Sometimes clients don’t understand that the processes you’re setting in place now won’t really show results for 6 weeks. Clients need to be educated on what you’ll be doing, how long results will take, and what they need to be doing to put the rest of the puzzle together.

Sometimes you’ll have to have the hard conversations so that your clients really understand the scope of your work. Your job as a virtual assistant is not to do all the market research and revamp their marketing strategy. If they don’t have a solid system set up already, they need a business coach, not a VA.

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This is probably my favorite thing I do in my business. Get ready to take some notes!

One thing I hear a lot is, “I’m a brand new virtual assistant. Who’s going to want to hire me?” The trick is that you have transferable skills from previous jobs and those count. Don’t say you’re a brand new VA - say you’ve been doing VA tasks for the last 10 or whatever years, and have recently decided to go out on your own.

When you showcase work for your first client, talk about their journey. Don’t say they’re your only client, though - say it’s for one of your clients.

Give business tips. Do a behind-the-scenes walking through something you’ve done for a client. Give them a shout out, make them feel special, create that FOMO, and show that there are people that have trusted working with you. Your ideal clients are watching what you’re doing.

Use your work as content. Use questions and objections you get in the DMs for your content. Jot down notes whenever you have an idea. Go back and look at your most popular posts, the ones that got the most interaction, and rework it and reuse it.

I also really recommend you find some books or podcasts to listen to about professional development and mindset. Not only will it help you, but it’ll give you some great ideas for posts.

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It’s not enough to just show up and post occasionally and expect ideal clients to fall into your lap. There are some myths around content creation that I’m going to bust today. 

The post itself isn’t going to do all the work for you. You will still need to put in the work, build that rapport, and get to know any leads that come in. You also need to show up consistently in order to get in front of people, and batching content is a great way to streamline that process.

Yes, you will be talking about the same stuff all the time. That’s strategic. No one is paying attention to all of your posts, and there’s research that says that it takes 7-12 times for someone to see your offer before it really sinks in. 

In Rock Solid Academy, we’ll get everyone niched down on an ideal client or skill set, then establish the 3 brand pillars. We’ll establish the fears, pains, and goals your ideal clients have through market research, then use those topics to create a ton of content.

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