Well, how much time do you have to talk about this? Nowadays, there’s a coach, manager, or assistant for just about everything you can think of. Then there are subcategories inside of those. 

Your skillset you already have is needed in the online space. You don’t know what you don’t know. No matter what your background looks like, we can help you find your zone of genius. You have so many transferable skills! If there’s something you don’t know, there are lots of tools inside RSA.

You can always pivot and specialize down however you want. Just start talking to your ideal client and figure out what they need.

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Today, I’m visiting with Raquel Acosta, graduate turned co-coach of Rock Solid Academy, about how we worked through the fear of investing and how she finally found her niche.

Raquel found her stride and has some tips:

• In discovery calls, it’s less about the skillset and more about making sure that person vibes and you understand each other’s goals.
• If I don’t jump now, I’m never going to do it.
• When it feels like it’s time to shift or pivot, what’s the worst that could happen?
• To get started, it may work better to follow the profit while you do the market research needed to follow your passion later on.
• Know the value you bring and your clients will see that too.
• If someone expects you to show up in a different way than what feels best to you, that’s not your person.

Don’t let the lack of “skill set” stop you. What’s important is showing up as yourself, confident in your ability to figure it out, and finding people that vibe with you and your goals.

Follow Raquel at https://www.instagram.com/itsraquelacosta/

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A Podcast Launch Bestie production

For a lot of women in business, it’s hard to establish the authority and boundaries in your business. But, you need to be confident in your offerings and who you work with because if the confidence isn’t there, people can smell that a mile away.

In this episode, I’m going to talk about how to attract your own clients and show up with confidence through your content. Build rapport with your audience without working for free!

• Do your market research - use their words!
• Build your brand pillars: your ideal client’s common interests, the skill set they need, and specific client goals
• When posting, tell them what they need to be doing, but lead them back to why they need to hire you to do it
• Give tips and tricks and be super specific to their self-reported issues
• Put your “I Help” statement into your IG bio!
• Sell them on what they want, but show them what they need.

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I get asked all the time how to balance starting a virtual assistant business, balancing a 9-5, and still handle your life.  There are some common misconceptions out there that in order to start a business you have to be on social media 100% of the time, doing all this busy work. If it’s not a money-making task, you don’t have to do it!

Here are some ways that you can carve out the time to get your business off the ground.

1. Automate as much as you can. Schedule a welcome email sequence for onboarding, for example. Set it and forget it!
2. Schedule in your non-negotiables and prioritize those.
3. Don’t waste your time on a cutesy welcoming packet or rebuilding your website for the 13th time when you don’t have clients yet!
4. Once you have the income, then you can work on your big dreams without being stressed about it.
5. Your calendar doesn’t have to be open to everyone whenever they want.
6. Sitting at your desk for 8 hours doesn’t guarantee productivity. Try a productivity timer app like Focus Keeper and see how scheduled breaks can help.
7. Where are those little time cracks where you can get a couple things done? Can you batch out some content on the weekends?

Remember, the key is consistency, even if that’s only 30 minutes a day. It’s possible for you!

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Today I’m going to dig into who you allow into your personal space and how to handle the objections that come up with sales calls. Bottom line, you want them to evaluate whether they can come up with the money to invest or if they have the time to continue to figure it out on their own. 

When someone comes at you with objections, there are some things you should do:

1. Validate their beliefs. They want to feel seen, understood, and heard.
2. Debunk the myths.
3. Dig deep into their goals, peel back the layers, and ask why they’re looking to outsource.

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Don’t be fooled by all the gurus out there: there’s no one way to have success in your business. You don’t have to have a portfolio or a resume.

If you choose not to invest in your business, then you’re choosing to spend your time rather than your money. It’s your choice, but if you want better results faster, hire a coach. A pre-packaged passive course won’t be the one-size-fits-all solution for everyone. Free information without support and implementation won’t get you where you want to be. 

Where do you want to be in the next 3, 6, or 12 months? Do you want to still be struggling trying to DIY your business or do you want to be booked out, with consistent $5k months? 

Can you keep living the way you are right now? Can you afford to?

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I was always in trouble in school for talking too much. That was a label I had to deal with, and maybe you have your own. We’re never going to please every single person, but the right people will resonate when you’re showing up as yourself.

My secret sauce starts with the 3 Cs:

Client - Who is your ideal client?

Clarity - What are you going to offer?

Consistency - Get a strategy in place.

In the Rock Solid Academy, we do the market research, map out your content vault, and build your 3 brand pillars. We break down the fears, pains, and goals of your ideal clients and break them down into weekly topics. A lot of it will be repetitive - and that’s okay! Your ideal clients need to hear the same message 7-12 times for it to sink in.

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There are lots of different things that go into landing clients. If I could just send you a quick voice memo with everything you needed to know, I’d be out of a job. 

That said, here are my top tips that I teach my clients:

1. Just show up and make connections.
2. Pick one social media platform to focus on, one where your ideal clients hang out, and show up consistently.
3. Everything is an opportunity to learn. Look at what is working and repeat that process. Offer sales calls.
4. Give value first. See people as actual people rather than a dollar sign.
5. More isn’t always better. Desperation and over-availability repels people.

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I know we hear it all the time. You need to niche down because if you’re talking to everybody, you’re talking to nobody.

What you need to know is who you need to be talking to. Have an actual conversation with your ideal client. Market research is really just having conversations! Peel back the layers, get really curious, and ask lots of questions.

Learn their Fears, Pains, and Goals so you can build up the trust with them. As a new Virtual Assistant, a new business owner, yes you should niche down, but not too far. Narrow down who you work with or your skillset, not both right off the bat. If your audience is on the small side, you don’t have to turn down someone who is outside of your specific ideal client if they are a good fit for you.

Your niche isn’t set in stone. Your ideal clients may shift. What’s important is that you do the market research now and learn the ins and outs, then provide the best value you can.

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When I first started my business, I tried for a year and a half to figure it all out myself. I emailed small local businesses, went on Upwork, applied for jobs, and was still making less than $1000 a month.

I had 2 options. I could apply for 9-5s, or I could really figure this out. I found another virtual assistant and asked her how she was able to be successful, and she recommended hiring a VA coach. I didn’t have the money to invest. We had been living paycheck-to-paycheck, savings were drained, and all I could do was cash in my IRA to come up with the first payment. Within 3 weeks, I had made back enough money to pay for the program in full.

It’s possible for you, too. Is it guaranteed for everybody? No. But, if you show up, do the work, and follow the steps, you will have success. Sometimes there really isn’t enough money to invest, but more often than not, it’s because people are scared. That’s normal. Our brains are wired to keep us safe, and trying new things doesn’t feel safe. It’s time to be brave!

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Music credit: Bouncin’ Back by Reaktor Productions

A Podcast Launch Bestie production