Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Want to build a global brand? Being global doesn't happen until you build upon your local successes. You need all stakeholders' attention, time, and commitment to flesh out your area of differentiation and then build on it with a clear brand-building strategy. Need more details? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing how they built a global brand from scratch. Show Notes

Connect With: 

• Jeremiah Glodoveza: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing. Show Notes

Connect With: 

• Jeremiah Glodoveza: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers are already spending a lot on producing, publishing, and distributing content. What would their marketing outcomes look like if they had to invest in film production rather than product placements? With the rising cost of Superbowl and Tv ads, how can marketers leverage both cost-effectively? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses the King Hawaiian feature film starring Mark Hamill and lessons learned. Show Notes

Connect With: 

• Erick Dickens: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's no question that celebrity-backed brands have the edge over competitors. However, getting a celebrity to back your brand as a small business is no easy feat. Why do stars endorse brands, and what impact can you expect from that partnership? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses how PGA star Rickie Fowler impacted their brand. Show Notes

Connect With: 

• Erick Dickens: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yeti is one of those brands you know and love and wonder why you like them so much when you don't even own any of their products (yet). What makes the Yeti brand exciting, and how have they succeeded in building such a strong brand? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey. They discuss tearing down the Yeti brand. Show Notes

Connect With: 

• Benjamin Shapiro: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brands are no longer abstract creations that are out to take money from people. On the contrary, people seek out and connect with brands with a philosophy they can relate to and love. Unfortunately, many brands still do not understand how to create a brand philosophy. Some say they want to save the world or are about some mission or purpose, which is great only if it is authentic and backed by a genuine brand philosophy. How do you build a brand philosophy? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey, to talk about building a brand philosophy. Show Notes

Connect With: 

• Benjamin Shapiro: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As marketers, we often need to wear many hats to get results from our marketing efforts. One of the many things we do is stay up-to-date with trends. When it comes to building celebrity brands, what at the trends in the marketing space, what’s working and what’s not? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses trends in building celebrity brands. Show Notes

Connect With: 

• Lanie Shalek: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to-market? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses building celebrity brands. Show Notes

Connect With: 

• Lanie Shalek: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sports sponsorship can be a great way to build and establish your brand in the community, but if done traditionally, it can become a revenue consumer with little to show. State Forty Eight is one of the few emerging fashion brands that have leveraged sports sponsorships to good effect and picked up lessons along the way. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight discusses how sports collaborations build fashion brands. Show Notes

Connect With: 

• Mike Spangenberg: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight, discusses how leveraging Arizona Pride has helped his clothing brand startup to early success. Show Notes

Connect With: 

• Mike Spangenberg: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.