Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Marketing is beyond the front-facing communication of branding and campaigns. And when you're in a hyper-competitive environment, you need the Steve Wynn genius to win. It is the idea that quality attracts quality to the extent that people were so proud of the hotel brand he built they wanted to buy the hotel's sheets and shirts. How do you replicate such phenomenal marketing in your space? Listen to John Schadler, Managing Director of Harkey Group, as he discusses the golden nuggets of Las Vegas entertainment strategy. Show Notes

Connect With:

• John Schadler: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's so much to learn from Vegas, what that town has done, what people like Steve Wynn have done, and what has been built there. And it's been manufactured from nothing with hardly any assets. Want to find out what went into creating what Vegas is today? Listen to John Schadler, Managing Director of Harkey Group, as he discusses how Las Vegas leveraged an entertainment icon as a brand ambassador. Show Notes

Connect With:

• John Schadler: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you a new brand getting on Amazon, and want to know the percentage of your sales that should come from ads? Do you want to know what it takes to hit millions in sales on the platform? Get answers when you listen to Will Haire, Co-founder, and CEO of BellaVix, discuss the type of brands that succeed on Amazon and how they do it. Show Notes

Connect With:

• Will Haire: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon is a massive platform, and it can be a test, scale, or money-making channel, depending on your needs. But if you're a new or growing e-commerce brand, there are common mistakes you should avoid if you don't want your growth to stagnate and start to plateau. What are these mistakes, and when do you seek outside help? Listen to Will Haire, Co-founder, and CEO of BellaVix, as he discusses protecting your eCommerce brand. Show Notes

Connect With:

• Will Haire: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are in a belief economy, and brands are evolving with culture constantly at a breakneck pace. Brands like Dove that recognize this are running purposeful campaigns like the reverse selfie campaign, while those that don't get it, like American Apparel, fizzle out. How do you align your brand to leverage the belief economy as Dove did? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses Dove's reverse selfie campaign. Show Notes

Connect With:

• Emmanuel Probst: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ikea branded downtown living. Show Notes

Connect With:

• Emmanuel Probst: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Differentiating a consumer product in a crowded category like energy drinks is a make or mar task. Many brands have come into the category but fizzled out almost as quickly as they launched. But Celsius Energy Drink has differentiated itself as one of the top four brands in that category. Do you want to go behind the curtains to see how they did it? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses differentiating the Celsius Energy Drink and more brand marketing insights. Show notes

Connect With:

• Emmanuel Probst: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show Notes

Connect With:

• Scott Baradell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses understanding trust signals and building a trust profile for your brand. Show Notes

Connect With:

• Scott Baradell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and CEO of Postie, as he deconstructs Dollar Shae Club's viral ascent. Show Notes

Connect With:

• Dave Fink: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.